APG
- Feb 20, 2019
- 2 min
BE BRAVE. GO LONG.
We're announcing the new Long-Term Thinking Award: A new category, for 2019 APG Creative Strategy Awards. As our world is increasingly filled with the mediocre, there has never been a more important time to celebrate the role that truly creative strategic thinking can play in stimulating more inventive creative ideas. Jim Carroll, Chair of Judging for the 2019 APG Creative Strategy Awards will be focussing on the very essence of creative planning and “looking for the purest,
APG
- Jan 24, 2019
- 8 min
APG Noisy Thinking | How do you plan?
We thought it would be bracing to start the new year with a fresh look at the basics so we began by asking 3 planners who’ve been doing it for a while, with quite a lot of success, how they approach the job. They have vast amounts of experience at different agencies, working on a multitude of diverse clients and applying contrasting academic and strategic approaches to their work. They are also generalists in the best sense of the word. They are able to apply their skills, ex
APG
- Feb 20, 2018
- 8 min
APG Noisy Thinking | The Art of Persuasion – how do you get your idea over the line?
This question certainly seemed to touch a nerve as over 200 planners and strategists showed up to listen, and the red wine ran out within 15 minutes. It was one of themes that I lifted directly from the feedback you kindly give after these events so it’s good to know that the feedback loop is working as intended. We chose our speakers carefully to represent different potential approaches to the question and it was interesting that although they all had different points of vie
APG
- Jan 15, 2018
- 2 min
The Next Chapter
Happy new year, and welcome to 2018. A year that’s surely set to be as full of change as last year. I’ve had the honour and pleasure of Chairing this extraordinary organisation for the last two years. A period of profound change both in culture & in the communications landscape. We’ve focused on simple mission: to enable a new generation of strategists to deliver ‘transformational thinking’. A rallying cry that pushes us all forwards through being: More digital: we’ve added m
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