APG
- Jun 13, 2017
- 4 min
Think like a CSO (with Phil Adams)
I gave a room full of strategists two minutes each to arrive at a definition of “content”. This was an experiment not a workshop exercise. I wasn’t seeking the definitive definition. I was testing a hypothesis. For people who work with content for a living this should have been a straightforward exercise. But I had my doubts. I expected it to be quite a challenge. At the end of the exercise I asked everyone to record the type of company they worked for and to score out of fiv
APG
- May 30, 2017
- 4 min
APG West | A matter of perspective
A write up of APG West Planning Labs, May 2017. This event posed a deliberately provocative question: Can you do the best work of your life outside London? As one of the attendees suggested before the start, and the speakers proved during the session, it’s also quite a philosophical one. Self-reflection and personal perspective were recurrent themes. And to some, it may even be quite insulting. Why should location matter? And who says London is so good anyway? (According to P
APG
- Jun 30, 2016
- 3 min
Insights from APG Careers in Strategy Evening
Last night Mintel hosted the APG for a session where we explored different 'flavours' of strategy and the diverse ways in which planners and strategists can forge a career. There were some fascinating experiences and ideas from the panel of John Shaw (Brand Union), Shula Sinclair (MEC), Phil Adams (Blonde Digital), Richard Huntington, Lisa Bowcott and David Hackworthy (Saatchi & Saatchi) and some really interesting ideas in the room. Here are some insights from the panel: Tip
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