APG
- Aug 3, 2017
- 3 min
Planners Unmasked | Chris Welton
I believe tech and data can do wonders for creativity and make it even more relevant but I think as an industry there’s a danger we jump...
APG
- Jul 20, 2017
- 3 min
Planners Unmasked | Max MacBeath
I think the best piece of advice I've had is to never take a job in advertising for an agency’s reputation or the brands it services.
APG
- Jul 13, 2017
- 4 min
Planners Unmasked | Anna Thairs
To be a good planner you’ve got to be endlessly curious, and to be endlessly curious requires (in my opinion!) a certain level of energy and
APG
- Oct 15, 2016
- 3 min
Planners Unmasked | Pietro Barbieri-Hermitte
Give yourself this one rule: you have one chance to get your idea across. If it works, you’re a hero, if you mistime it, it’ll get lost...
APG
- Oct 7, 2016
- 3 min
Planners Unmasked | Cedric Legrand
I see planning as a creative discipline, and I think creativity has a lot to do with synthesis. Don’t artists synthesise within culture...
APG
- Sep 30, 2016
- 2 min
Planners Unmasked | Alexi Gunner
Go beyond the laptop and beyond the office if you want to understand your client’s consumers. Watch people, observe what goes on around you.
APG
- Sep 23, 2016
- 1 min
Planners Unmasked | Stefan Schoombee
My job is to make sure you see an advertisement you like! Whether when you're watching your favourite TV show, or before a movie, or even..
APG
- Sep 16, 2016
- 2 min
Planners Unmasked | Rosanagh & Shaun
Adland is like a big adult playground, where you try and come up with a new and better game than the other guy, every day.