APG
- May 9, 2018
- 3 min
How Technology Can Feed Curiosity
Throughout this series, we’ve emphasised the need to be open to insights and stimuli from outside the industry. For this final chapter in...
APG
- Mar 23, 2017
- 3 min
The Truth Behind Claim Data
David Ogilvy famously said, “The trouble with market research is that people don't think how they feel, they don't say what they think...
APG
- Mar 9, 2017
- 5 min
12 Brilliant Behavioural Science Books
This week I’ve shared what I think are some of the best books, blogs and events on the topic. In the following weeks I’ll discuss some...
APG
- Feb 25, 2016
- 8 min
12 Interview Tips for wannabe Planners
First the bad news: getting into advertising is tough. Getting into Planning is tougher still. Not because it’s rocket science, but...