Richard Shotton
- Jul 11, 2018
- 2 min
How Not to Plan - A Review by Richard Shotton
The book is based on Binet and Carter’s Mythbuster column for AdMap and it covers a glorious breadth of marketing topics: from objective set
APG
- May 31, 2018
- 4 min
Thinking Around Corners
The fourth instalment of Thinking Around Corners, run in partnership with the Firefish, took place at Google’s HQ in central London and...
APG
- Apr 17, 2018
- 4 min
Information Diet | Katie Mackay-Sinclair
This is part of the series 'How to be Curious - Cognitive Fitness for Planners' by Ian Leslie, our APG Guest Editor during April 2018. He...
Kevin Chesters
- Feb 16, 2018
- 3 min
A Review of The Choice Factory – Richard Shotton
I’ve always said that the job of any planner is to separate the useful from the interesting...
APG
- Jun 1, 2017
- 4 min
What makes different types of planners tick?
Last week at the Guardian, APG Young Planners met for the third time this year to dig deep into the minds of five top Planners and...
APG
- May 25, 2017
- 7 min
APG Thinking Around Corners
In a new approach to strategy events we held the first ‘APG Thinking Around Corners’ in the worst rainstorm of the year. So a tribute to...
APG
- Mar 23, 2017
- 3 min
The Truth Behind Claim Data
David Ogilvy famously said, “The trouble with market research is that people don't think how they feel, they don't say what they think...