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APG Noisy Thinking | Which bits of your job are going to be taken over by robots, and what are you g

Nov 7, 2017
12 min

APG Noisy Thinking | Which bits of your job are going to be taken over by robots, and what are you g

You can’t cast your eye over an on-line industry rag, or new thinking from economists and pundits, without hearing sweeping statements about the implications of AI for our industry and the future of the world. There’s rather less detail on what the march of the robots - if there is such a thing - means for our actual jobs; the things we do day-to-day. So we asked some strategists what they thought and what, if anything, they plan to do. The evening was fascinating for the v

Why strategy should be seen as a soap opera

Oct 16, 2014
4 min

Why strategy should be seen as a soap opera

The work of a strategist is a never-ending process that is constantly evolving as new problems occur and unforeseen dramas take place, Tracey Follows suggests. Last week, the planning community gathered on the South Bank for the Account Planning Group’s annual Big Thinking on Strategy conference. This year’s theme was "Strategy: where has it come from and where is it going?". Big thinking doesn’t get bigger than "strategy" – a big word promising big things. But does it still

APG Big Thinking on Strategy – 1 Thing I Learned From Each Speaker

Oct 15, 2014
3 min

APG Big Thinking on Strategy – 1 Thing I Learned From Each Speaker

Rather than try and summarise the varied points of discussion around, and different perspectives on strategy into one neat article, I thought I’d write something with the aim of being short and helpful. So, in running order, here is one thing I learned from each speaker; Strategy Diluted - Tracey Follows Despite strategy being in rude health (guess how many books amazon stocks on the subject), it is also in danger of being stripped of all meaning. She illustrated this by reco

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