APG
- Mar 8, 2017
- 3 min
5 tips to write a winning paper
If you want to do well at APG, then it’s really very simple. You have to tell a good story. Because by the time you get to this point, you will have already done some good strategy and inspired something interesting to happen in the market. Getting shortlisted isn’t about having done some good work. You don’t get shortlisted for the work. You get shortlisted for the story you tell about it. That’s not meant to sound shallow or to minimize the value of great thinking. It’s jus
APG
- Feb 20, 2017
- 3 min
APG Awards 2017 | How to win (1)
It’s here. APG 2017. And I am extremely excited to be here and to have been asked to help seek out and find the most exciting transformational thinking from around the world. Transformational thinking lies at the heart of all great strategy. Great strategy subverts and reframes established behaviours and convention to find breakthroughs, it always has done. However, in the face of unparalleled economic, social, political and technological disruption there has never been a mor
APG
- Feb 11, 2015
- 2 min
How to get your paper shortlisted – top tips from this year’s Chair of Shortlisters
Getting your paper shortlisted is dead easy, as long as you follow these simple guidelines: Read a lot of past papers The only reliable way to write well is to read well, so look at past winners and learn. Be interesting Make sure your paper is a fascinating and enjoyable read. Tell a story Follow the classic rules of storytelling and provide a satisfying narrative arc with an objective, obstacles along the way, and ultimate success at the end. Describe why it was difficul
APG
- Jan 13, 2015
- 2 min
Navigating the Shortlisting Process
Getting on the APG shortlist is a simple business. You just need to have a good strategic idea. No really, it’s that simple. No secrets, no tricks, no alchemy. But you would be surprised quite how many people have had a great strategy, and then managed to obscure it in the paper. They over-complicate, they obfuscate, and sometimes they forget to say what the strategic idea was. And why it was so clever. But if you have a good strategic idea, you’re fine.
And then you need
APG
- Jun 11, 2013
- 2 min
Shortlist | APG 2013 Creative Strategy Awards in Association with Google
So here it is: the APG shortlist for 2013. 25 papers, from 16 companies, and 8 countries outside the UK, from China to Puerto Rico. Whittled down from 131 entries (the second-highest in APG Awards history) by a jury consisting of planning’s finest brains. Covering everything from TV programming for the BBC to Health and Safety information at Siemens (yes, really). But what does the shortlist say about the state of planning these days? Well, the good news is that the best
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