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Why strategy should be seen as a soap opera

Oct 16, 2014
4 min

Why strategy should be seen as a soap opera

The work of a strategist is a never-ending process that is constantly evolving as new problems occur and unforeseen dramas take place, Tracey Follows suggests. Last week, the planning community gathered on the South Bank for the Account Planning Group’s annual Big Thinking on Strategy conference. This year’s theme was "Strategy: where has it come from and where is it going?". Big thinking doesn’t get bigger than "strategy" – a big word promising big things. But does it still

APG Big Thinking on Strategy – 1 Thing I Learned From Each Speaker

Oct 15, 2014
3 min

APG Big Thinking on Strategy – 1 Thing I Learned From Each Speaker

Rather than try and summarise the varied points of discussion around, and different perspectives on strategy into one neat article, I thought I’d write something with the aim of being short and helpful. So, in running order, here is one thing I learned from each speaker; Strategy Diluted - Tracey Follows Despite strategy being in rude health (guess how many books amazon stocks on the subject), it is also in danger of being stripped of all meaning. She illustrated this by reco

Power to the Planner

Oct 13, 2014
3 min

Power to the Planner

In May 2012 I wrote my first ever blog on my first ever APG event and, ever since, I’ve been hooked on both. After going to my first APG Conference last week, it’s become clear the correlation between the two isn’t a coincidence. Blogging is a way of simply and succinctly sharing ideas, and the APG, time and again, is able to consistently offer its members the best stimulus anyone could ask for. If before, during or after an APG event you haven’t had at least one interesting

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