APG
- Aug 4, 2017
- 5 min
How To Survive Your First Year As A Freelance Planner
Image source When Disneyland first opened its doors in 1955, nothing was ready The night before the opening ceremony, workers were still hammering nails and painting the rides. In the sweltering Californian heat, pavements melted and food ran short. The park was twice over its capacity, and there was a 7-mile tailback just to get in. Yet, Disneyland survived its first day. And over 650 million people have visited since its opening. This survival story reminds me of the weeks
APG
- Jun 19, 2017
- 5 min
As everything evolves, Strategists must save the world – by not changing
How the world changed in ten years I came to London from India in the summer of 2006. I remember being in large ‘integrated’ campaign meetings – rooms full of people from across multiple agencies. There were only two Planners in the room: me, and the media planner. Fast forward to 2017. Marketing communications has changed beyond recognition. There has never been greater fragmentation. There has never been greater confusion. Advertising has never been liked less. It feels lik
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