APG
- Apr 13, 2017
- 5 min
APG West | Agency value and the search for innovation
We started APG West to help embed strategic thinking as a more prominent part of agencies’ (and clients’) business here. That’s our local, micro challenge. But as an industry we also face many macro challenges. Technology is changing the marketing mix. Many services are being taken in-house. Agencies are caught in a pincer movement between consultancies and commoditisation. Taken together, the micro and macro make a discussion about the changing nature of agency value very ti
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