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APG Thinking Around Corners

May 25, 2017
7 min

APG Thinking Around Corners

In a new approach to strategy events we held the first ‘APG Thinking Around Corners’ in the worst rainstorm of the year. So a tribute to our excellent speakers, our moderator Jem Fawcus, and the plucky audience who rated strategic stimulation above a cosy evening with Netflix and made it so lively and thought provoking. Where Noisy Thinking is designed to project provocation from the stage, this event series is more intimate and more about discussion and building on ideas. It

Think like a CSO (with Stuart Bowden)

Dec 12, 2016
4 min

Think like a CSO (with Stuart Bowden)

Stuart Bowden is the Global CSO at MEC and a man of vision; a vision shaped by an eclectic career across media and ad agencies, a period at BT and latterly very senior management jobs at MEC. Anyone showing up to Mintel on Thursday afternoon hoping for a cosy doze through some CSO trade secrets was in for a snaphot of Strategy Armageddon. The levels of change we are confronting in our industry are now so familiar it’s tempting to glance at them out of the corner of your eye w

What transformed your thinking in 2016?

Nov 30, 2016
5 min

What transformed your thinking in 2016?

It’s a good question, and with a year like 2016, rich pickings for the thoughtful strategist. It’s also the reason why we have chosen Transformational Thinking as our theme for the 2017 APG Creative Strategy Awards. So unable to resist a little branded theming we decided to soft launch the awards at the final Noisy Thinking of the year by asking ‘what transformed your thinking?’ of the people who lead the strategy in some of the most interesting agencies. We gave them 6 minut

A Definition of Thinking

Jun 3, 2016
3 min

A Definition of Thinking

Baroness Susan Greenfield is a scientist, author and broadcaster with a special interest in how technology impacts our personalities by affecting our neurochemistry. She delivered an incredibly fascinating and engaging talk that made a brilliant link between her world of neuroscience and our world of brands and communications. She gave us some great insight into the following areas. A definition of thinking. “Thinking is movement confined to the brain” Emotions happen in resp

Think like a CSO (with Matt Willifer)

Jan 22, 2016
4 min

Think like a CSO (with Matt Willifer)

Matt’s career combines classic brand planning with cutting edge digital expertise. Matt joined BMP DBB from Oxford University in 1995 on their graduate scheme. He has been the Head of Strategy and part of the management team at M&C Saatchi, where he won the inaugural APG Global Strategy Agency Of The Year Award. Following that he spent a two-year stint as CEO of a games developer, helping brands better exploit gaming and virtual worlds. For the last four years he has been at

Think like a CSO (with Dom Boyd)

Jan 21, 2016
2 min

Think like a CSO (with Dom Boyd)

Mintel’s ‘Think like a CSO’ offers something all-too-rare in today’s #instaculture: an opportunity for the speaker to distill battle-hardened lessons that have stood the test of time from what they’ve learnt from personal experience and watching the very best operators in the business. Plus it offers an opportunity for the audience to glimpse behind the curtain and see how the minds of top strategists work in practice, warts-and-all. What’s so wonderful about the forum this p

Think like a CSO (with Craig Mawdsley)

Oct 2, 2015
2 min

Think like a CSO (with Craig Mawdsley)

Preparing for the APG ‘think like a CSO’ event, hosted and made possible by Mintel, made me think about how I think. Which may be a greater level of introspection than any of us should really be indulging in, but it was a useful exercise nonetheless. I came to a few conclusions. I think a lot about whether I’m doing enough. What can I say? I’m paranoid/diligent, but I realised that I spend an awful lot of time wondering about whether I’m really adding value. It’s probably

Think like a CSO (with Richard Huntington)

Aug 17, 2015
4 min

Think like a CSO (with Richard Huntington)

I’m not going to pretend that speaking at the APG’s inaugural ‘Think Like a CSO’ (Chief Strategy Officer) sponsored and hosted by Mintel was anything other than phenomenally intimidating. Of course, I jumped at the chance when the Account Planning Group asked me, I’m a huge fan of the APG and increasingly impressed with their newfound energy and direction, plus it was very flattering. But this was without doubt an extremely scary gig. I do a lot of speaking but ‘think like a

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