APG
- Feb 13, 2015
- 2 min
How to Win Evening (1)
Our first 'How to Win' Evening for the APG 2015 Creative Strategy Awards in association with Google. We heard from Craig Mawdsley, Joint CSO at AMVBBDO and Chair of short-listers as well as Tom White, the winner of the 2013 Best-Written Paper. Top tips from Craig on how to write a winning paper: 1. 'Read a lot, write a lot' - Stephen King 2. Read past APG winning papers to know how to write a good one 3. Being Interesting is really important 4. Don't worry too much on how its
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