APG
- Apr 8, 2016
- 3 min
Retailer Mediation
At the last APG Noisy Thinking on defining the twenty-first century brand, Nick Kendall revisited Stephen King’s 1971 paper ‘What is a...
APG
- Feb 23, 2016
- 2 min
Mark Bell on 'What is a Brand Nowadays?'
I’m sorry to open by being boring or indeed obvious, but a brand nowadays is no different from when Bass registered the red triangle 130...
APG
- Feb 17, 2016
- 2 min
Dom Boyd on 'What is a Brand Nowadays?'
"Strategists need to act as brand entrepreneurs that approach their client brands as ‘software’ that is constantly evolving and updating,...
APG
- Feb 15, 2016
- 3 min
I like it when we all watch the same thing
It’s increasingly a “look at that” world and this clearly provides an opportunity for brands to be the “that”. We risk overstating this...
APG
- Feb 12, 2016
- 4 min
The first text in the IPA Diploma is Stephen King's "What is a Brand?"
It offers a salutary warning to anyone trying to think about the question that is the agenda for APG's first Noisy Thinking event of the...
APG
- Mar 2, 2015
- 13 min
Read the first chapter of Nick Kendall's excellent new book
Nick has kindly given us access to the first chapter of his new book, based on a career of thinking about brands at BBH and his 10 years...