APG
- Jan 24, 2019
- 2 min
Why YouTube Works should matter to planners
We set up YouTube Works 3 years ago as a YouTube specific effectiveness competition. It was in part a response to wildly inconsistent standards across the online video market. We wanted to show that YouTube - not the cheapest place to run a video ad online, but with considerably better standards for viewability and audability - was worth paying for. What better way to do so than by showing real cases of Youtube working for advertisers? As the original online video platform, w
APG
- Jun 1, 2017
- 4 min
What makes different types of planners tick?
Last week at the Guardian, APG Young Planners met for the third time this year to dig deep into the minds of five top Planners and Strategists all from different types of agency. We heard from a Direct, Digital, Brand, Media and Traditional Planner, and asked them to share: a description of their job, the key skills they need to do their job, how they approach a client brief/business problem and tips and tricks of the trade. Richard Madden, Strategy Partner at BBH, kicked off
APG
- Apr 27, 2017
- 5 min
APG Noisy Thinking | Do we need target audiences any more?
In a bold and, as it turned out, rather Marmite experiment, we held the first Noisy in which the speakers spoke and the audience spoke back. We were responding to previous feedback asking for more interaction. We also wanted to to encourage people to think about the practical application of what they were hearing. Some of you loved it. Some really, really didn’t. And someone brilliantly evoked the spasm of horror at the very idea of interaction. The workshop element was fabul
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