APG
- Apr 27, 2017
- 5 min
APG Noisy Thinking | Do we need target audiences any more?
In a bold and, as it turned out, rather Marmite experiment, we held the first Noisy in which the speakers spoke and the audience spoke...
APG
- Feb 5, 2014
- 5 min
What is an Insight? The APG in combative and revelatory mode
Last night the APG brought together six of the industry’s best minds to answer the question: ‘What is an insight?’ From poptarts to the...
APG
- Feb 4, 2014
- 5 min
What is an Insight?
Tracey Follows of JWT spoke of “noticing when you are noticing” and in particular slowly realizing that you are dealing with a “weird...