APG
- Aug 28, 2017
- 5 min
More “APG Thinking Around Corners”
At the end of July, we returned to DigitasLBi for the second Thinking Around Corners event, run in partnership with Firefish. These one-hour sessions are designed to stimulate unconventional thinking and deliver uncommon sense. In this way, they attempt to answer those complex, strategic questions whose answers evade even the best planners and strategists. The panel for the night was chaired by Firefish’s Group CEO Jem Fawcus, and its members included: Nick Hirst, Head of Pl
APG
- Aug 4, 2017
- 5 min
How To Survive Your First Year As A Freelance Planner
Image source When Disneyland first opened its doors in 1955, nothing was ready The night before the opening ceremony, workers were still hammering nails and painting the rides. In the sweltering Californian heat, pavements melted and food ran short. The park was twice over its capacity, and there was a 7-mile tailback just to get in. Yet, Disneyland survived its first day. And over 650 million people have visited since its opening. This survival story reminds me of the weeks
APG
- Aug 3, 2017
- 3 min
Planners Unmasked | Chris Welton
WHAT 3 SKILLS SHOULD A GOOD PLANNER POSSESS? 1. Persistence – no matter the insight or strategy, you’re going to have to keep pushing. It’s exhausting sometimes but you will get to better work if you are stubborn enough to not let go. 2. Cynicism – I’ve got a healthy unhealthy relationship with advertising, which I’ve always felt helps me get to an answer that won’t feel disconnected from the real world. 3. Curiosity – I want to know everything about my clients and their indu
APG
- Aug 1, 2017
- 4 min
How to get ahead in planning? Advice from four wise owls.
Four wise owls of the planning world have revealed what they think it takes to succeed as a young planner. Learn about what they look for in a planner, what routes they think there are into planning and how to impress from day 1. Our four wise owls: What do you look for in a planner? Ben: I look for a planner with a gut instinct for what’s popular. Also a logical mind that can deconstruct anything whether that be a focus group or the ramblings of a client and can then build a
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