APG
- Mar 15, 2018
- 7 min
APG Noisy Thinking | If the structure of our industry is broken, what should strategists do next?
This was a great big question designed to make us think about the big picture in a more strategic way, as well as offering some solutions and ideas for planners caught in the middle of change and wondering what if anything they can do about it. So we deliberately asked for contrasting views on what’s going on from the big agency/holding company POV, the reformed media strategist perspective, the strategist whose agency set out to challenge the prevailing model and the planner
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