Articles

Within our industry, Faris Yakob is well known as a high performance cognitive athlete. He is one of the most consistently interesting,...

Adland is like a big adult playground, where you try and come up with a new and better game than the other guy, every day.

Earlier this week, I saw a Power Point chart that seemed to encapsulate my entire career in one sentence and a picture. I’ve changed the...

We should all aim to understand our client's problems more, not show off how much we already know.

Well done to all those who entered our terrifyingly hard and devastatingly serious quiz. I know you’re a fearfully competitive bunch so...

In 1982, Arnold Schwarzenegger starred in his first real box-office hit, Conan the Barbarian. Although the bizarre fight scenes and poor...

First the bad news: getting into advertising is tough. Getting into Planning is tougher still. Not because it’s rocket science, but...

As someone comparatively new to the advertising industry, I hoped that Paul Feldwick’s latest work, ‘The Anatomy of Humbug’, would provide m

Put simply, planners “plan” advertising and communications. At the start of a project they work with the client to decide on the aims of...

In June 2014, my wife, son and I moved from London to San Francisco and I started a new job as a planner at Apple. I’d spent 8 years in...

WHAT’S YOUR OFFICIAL JOB TITLE? Planning Partner at Adam&EveDDB HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? You know the guys that...

This essay was submitted to, and shortlisted for, the Admap Prize 2014 and is reproduced with the kind permission of warc. This essay is...