APG
- Jan 24, 2019
- 8 min
APG Noisy Thinking | How do you plan?
We thought it would be bracing to start the new year with a fresh look at the basics so we began by asking 3 planners who’ve been doing...
APG
- Aug 1, 2018
- 3 min
Thinking Around Corners - How do you make people healthier?
At Firefish we like to help people think smartly to solve tricky problems and it doesn’t get much trickier than ‘How do you make people...
APG
- Jun 19, 2018
- 2 min
Meditations on Alastair Campbell
APG Noisy Thinking: Strategies for Political Party Brands Remember the famous Blue Peter clip? The one with the elephant? It’s walking...
APG
- Mar 8, 2017
- 3 min
5 tips to write a winning paper
If you want to do well at APG, then it’s really very simple. You have to tell a good story. Because by the time you get to this point,...
APG
- Jan 17, 2017
- 2 min
Video Effectiveness
APG have partnered with YouTube to launch the inaugural YouTube Works for Brands initiative. This aims to highlight the growing...
APG
- Sep 6, 2016
- 3 min
Making plans for Julie
Earlier this week, I saw a Power Point chart that seemed to encapsulate my entire career in one sentence and a picture. I’ve changed the...
APG
- Oct 2, 2015
- 2 min
Think like a CSO (with Craig Mawdsley)
Preparing for the APG ‘think like a CSO’ event, hosted and made possible by Mintel, made me think about how I think. Which may be a...
APG
- Sep 9, 2015
- 1 min
If I could tell you one thing...
I don’t think I really need to advise my younger self, as looking back, I think I had it all sorted then, but things get fuzzier the...