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This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

Why being a Planner is like being an Icelandic detective

Nov 16, 2016
2 min

Why being a Planner is like being an Icelandic detective

It's not just the long, gloomy Icelandic winters that make Detective Erlendur Sveinsson a rather moody figure. His life has had more than its fair share of drama and tragedy: A broken marriage, children battling alcohol and drug addiction and a job that gives him an all too close up look of human suffering and brutality. Erlendur, an obsessive and brilliant detective, is the star of Arnaldur Indridason's beautifully sparse and emotionally gut-wrenching series of murder myster

How Not to Write a Creative Proposition

Nov 30, 2015
2 min

How Not to Write a Creative Proposition

Having one year of planning experience is like being 15 and given the keys to a Ferrari. There’s an adventure under that bonnet, and you’re primed, you understand to the fullest possible extent exactly how awesome that thrill-ride is going to be. But naturally, you have almost no idea how to wield such power and your first slo-mo drift is really a hiccupping sputter round an Asda car park. There are five crumpled post-its barely clinging to the side of my monitor, craggy miss

All About Planning | The Role, the Origins and the Agency

Jun 30, 2015
3 min

All About Planning | The Role, the Origins and the Agency

Put simply, planners “plan” advertising and communications. At the start of a project they work with the client to decide on the aims of the campaign based on what the client’s business needs to achieve – in terms of sales or consumer behaviour. They then create a strategy designed to meet the client’s business objectives. This often involves more than one type of media – traditional media such as TV and press for example, combined with digital and social media, and an overar

Day in the Life of Nick Hirst

Jan 16, 2015
3 min

Day in the Life of Nick Hirst

WHAT’S YOUR OFFICIAL JOB TITLE? Planning Partner at Adam&EveDDB HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? You know the guys that write ads? I tell them vaguely what to write about. HOW WOULD YOU ACTUALLY DESCRIBE WHAT YOU DO? I guide creative people in solving problems for brands. (Creative people with all sorts of job titles.) Sometimes I help define those problems. Sometimes I need to work out what specific effects our creative thinking needs to have. Sometimes I just

The Art of Persuasion

May 4, 2010
1 min

The Art of Persuasion

Dave Trott is amongst the best-known names in advertising. He’s responsible for a string of memorable campaigns, has worked and studied on both sides of the Atlantic and has run some of London’s most successful agencies. His approach to advertising combines everything from the tough New York “punch-on-the-nose” approach, to philosophy and lateral thinking: but always with the aim of being different and standing out from the crowd. Taking inspiration from a wealth of experienc

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