Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

5 tips to write a winning paper

If you want to do well at APG, then it’s really very simple. You have to tell a good story. Because by the time you get to this point,...

APG Awards 2017 | How to win (1)

It’s here. APG 2017. And I am extremely excited to be here and to have been asked to help seek out and find the most exciting...

How to Write a Winning Strategy Paper – Top Tips from APG Shortlist Chair Craig Mawdsley'

This Warc Webinar, featuring advice on writing papers from Craig Mawdsley, will help you to stand out in creative strategy competitions....

Top tips on how to win when interviewed under pressure - with former Sky anchor, Linda Duberley

This year, we have a new format for judging the 2nd stage of the competition. Those lucky enough to be short-listed for a prize will give...

How to Win Evening (1)

Our first 'How to Win' Evening for the APG 2015 Creative Strategy Awards in association with Google. We heard from Craig Mawdsley, Joint...

How to get your paper shortlisted – top tips from this year’s Chair of Shortlisters

Getting your paper shortlisted is dead easy, as long as you follow these simple guidelines: Read a lot of past papers The only reliable...

Navigating the Shortlisting Process

Getting on the APG shortlist is a simple business. You just need to have a good strategic idea. No really, it’s that simple. No secrets,...

A Forward from Debbie Klein - Chair of Judges for APG 2015 Awards

I am delighted to be Chairing the final judging panel for the 2015 APG Creative Strategy Awards in association with Google. As a former...