APG
- Jul 2, 2018
- 2 min
How Not to Plan - A Review by Kevin Chesters
Small confession. I was always going to like this book after the opening sentence: “To be honest, we’re not big fans of business books”. After that opening I think I was just suffering from a reviewer’s form of confirmation bias.
The best book ever written on planning was Jon Steel’s “Truth, Lies and Advertising”. It was after reading it that I decided to switch into planning from account handling (so you know who to blame). My favourite two “business books” are Legend by
APG
- Apr 18, 2018
- 1 min
Information Diet | Kevin Chesters
This is part of the series 'How to be Curious - Cognitive Fitness for Planners' by Ian Leslie, our APG Guest Editor during April 2018. He believes that strategists need to be curious and stay curious and the only way to do that is to excersise your brain as you do your body. One important aspect of fitness is diet. Here he gives you a look at the information diets of different strategists, via a Q&A. Kevin Chesters| Chief Strategy Officer at Ogilvy & Mather 1. Outside of ad i
APG
- Nov 30, 2016
- 5 min
What transformed your thinking in 2016?
It’s a good question, and with a year like 2016, rich pickings for the thoughtful strategist. It’s also the reason why we have chosen Transformational Thinking as our theme for the 2017 APG Creative Strategy Awards. So unable to resist a little branded theming we decided to soft launch the awards at the final Noisy Thinking of the year by asking ‘what transformed your thinking?’ of the people who lead the strategy in some of the most interesting agencies. We gave them 6 minut
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