APG
- Mar 23, 2017
- 3 min
The Truth Behind Claim Data
David Ogilvy famously said, “The trouble with market research is that people don't think how they feel, they don't say what they think...
APG
- Oct 22, 2014
- 2 min
A Nosey into the Future - Visuals, Brands, and Why We Buy
As market researchers, we spend our days delving into the minds of others. So when the APG organised an evening of neuro- multi-sensory...