APG
- Oct 10, 2018
- 3 min
APG Strategy Conference: On the Contrary
Summary of the day by Bridget Angear, Joint CSO AMV BBDO
Bridget did the impossible and drew together her thoughts about a long and intense day, with some really useful things for us to think about each speech. What an amazing day with extraordinary thinkers. Hard to summarise in a few words and I think all of us will see the value over the next days, weeks and months when something we heard pops back into our head. But here is a quick reminder of each of the magnificent 7. Prof Nick Chater reminded us what shallow creatures we all
APG
- May 31, 2018
- 4 min
Thinking Around Corners
The fourth instalment of Thinking Around Corners, run in partnership with the Firefish, took place at Google’s HQ in central London and the packed out audience had high expectations. Understandable, given the resounding success and positive feedback from our previous sessions. Industry stalwarts Martin Weigel, Head of Planning, Wieden + Kennedy, Amsterdam and Richard Shotton, Deputy Head of Evidence at MG OMD were primed and ready to use unconventional thinking and uncommon s
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