APG
Aug 28, 20175 min
More “APG Thinking Around Corners”
At the end of July, we returned to DigitasLBi for the second Thinking Around Corners event, run in partnership with Firefish. These...
APG
Sep 30, 20151 min
Formula for Change
I’ve found this formula very useful for any behavioural change brief, whether trying to get smokers to quit or trying to get people with...
APG
Sep 23, 20151 min
Say no more often
Firstly, ask yourself if you’re learning and growing in the right direction. What are you getting better at – and is that the right...
APG
Jan 16, 20153 min
Day in the Life of Nick Hirst
WHAT’S YOUR OFFICIAL JOB TITLE? Planning Partner at Adam&EveDDB HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? You know the guys that...
APG
Feb 5, 20145 min
What is an Insight? The APG in combative and revelatory mode
Last night the APG brought together six of the industry’s best minds to answer the question: ‘What is an insight?’ From poptarts to the...
APG
Feb 4, 20145 min
What is an Insight?
Tracey Follows of JWT spoke of “noticing when you are noticing” and in particular slowly realizing that you are dealing with a “weird...