APG
- Aug 28, 2017
- 5 min
More “APG Thinking Around Corners”
At the end of July, we returned to DigitasLBi for the second Thinking Around Corners event, run in partnership with Firefish. These...
APG
- Sep 30, 2015
- 1 min
Formula for Change
I’ve found this formula very useful for any behavioural change brief, whether trying to get smokers to quit or trying to get people with...
APG
- Sep 23, 2015
- 1 min
Say no more often
Firstly, ask yourself if you’re learning and growing in the right direction. What are you getting better at – and is that the right...
APG
- Jan 16, 2015
- 3 min
Day in the Life of Nick Hirst
WHAT’S YOUR OFFICIAL JOB TITLE? Planning Partner at Adam&EveDDB HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? You know the guys that...
APG
- Feb 5, 2014
- 5 min
What is an Insight? The APG in combative and revelatory mode
Last night the APG brought together six of the industry’s best minds to answer the question: ‘What is an insight?’ From poptarts to the...
APG
- Feb 4, 2014
- 5 min
What is an Insight?
Tracey Follows of JWT spoke of “noticing when you are noticing” and in particular slowly realizing that you are dealing with a “weird...