APG
- Jan 22, 2016
- 4 min
Think like a CSO (with Matt Willifer)
Matt’s career combines classic brand planning with cutting edge digital expertise. Matt joined BMP DBB from Oxford University in 1995 on...
APG
- Jan 21, 2016
- 2 min
Think like a CSO (with Dom Boyd)
Mintel’s ‘Think like a CSO’ offers something all-too-rare in today’s #instaculture: an opportunity for the speaker to distill...
APG
- Aug 17, 2015
- 4 min
Think like a CSO (with Richard Huntington)
I’m not going to pretend that speaking at the APG’s inaugural ‘Think Like a CSO’ (Chief Strategy Officer) sponsored and hosted by Mintel...
APG
- Feb 17, 2015
- 2 min
What are the different job roles within an Agency?
What is Planning anyway? It used to be simple. "The planner brings not simply research, but also the use of data, into every stage of...
APG
- Jan 30, 2015
- 4 min
How to be a Chief Strategy Officer
First of all, an apology. There isn’t a simple, ten-point plan you can follow to become a CSO. Or if there is, no one told me! What I can...
APG
- Jan 13, 2015
- 2 min
Navigating the Shortlisting Process
Getting on the APG shortlist is a simple business. You just need to have a good strategic idea. No really, it’s that simple. No secrets,...