APG
- Jan 15, 2018
- 2 min
The Next Chapter
Happy new year, and welcome to 2018. A year that’s surely set to be as full of change as last year. I’ve had the honour and pleasure of Chairing this extraordinary organisation for the last two years. A period of profound change both in culture & in the communications landscape. We’ve focused on simple mission: to enable a new generation of strategists to deliver ‘transformational thinking’. A rallying cry that pushes us all forwards through being: More digital: we’ve added m
APG
- Dec 12, 2016
- 4 min
Think like a CSO (with Stuart Bowden)
Stuart Bowden is the Global CSO at MEC and a man of vision; a vision shaped by an eclectic career across media and ad agencies, a period at BT and latterly very senior management jobs at MEC. Anyone showing up to Mintel on Thursday afternoon hoping for a cosy doze through some CSO trade secrets was in for a snaphot of Strategy Armageddon. The levels of change we are confronting in our industry are now so familiar it’s tempting to glance at them out of the corner of your eye w
APG
- Jun 3, 2016
- 3 min
Things Work Best at the Human Level
Steve Hilton is a former director of strategy for David Cameron. He spent a year as a visiting scholar at Stanford University. He is co-founder and current CEO of Crowdpac, a political data technology start-up, and a visiting scholar at the think tank Policy Exchange. He is also the author of More Human: Designing a world where people come first. “Things work best at the human level. When we can relate to each other as people”. Steve’s central argument is that the systems a
APG
- Jun 3, 2016
- 3 min
A Definition of Thinking
Baroness Susan Greenfield is a scientist, author and broadcaster with a special interest in how technology impacts our personalities by affecting our neurochemistry. She delivered an incredibly fascinating and engaging talk that made a brilliant link between her world of neuroscience and our world of brands and communications. She gave us some great insight into the following areas. A definition of thinking. “Thinking is movement confined to the brain” Emotions happen in resp
APG
- Jun 1, 2016
- 4 min
How technology will influence how we work
Pop culture’s representation of AI would have us think it’s the stuff of a dystopian future. But in reality it’s closer than we think, and is set to have a metamorphic impact on business over the next few years. While APG’s Strategy vs Robots event at the Royal Institution discussed many of the multifaceted relationships between technology and the human brain, one of the questions on everyone’s mind was inevitably how AI will impact the future role of the strategist. A quick
APG
- May 25, 2016
- 1 min
How technology will influence how we work
Pop culture’s representation of AI would have us think it’s the stuff of a dystopian future. But in reality it’s closer than we think, and is set to have a metamorphic impact on business over the next few years. While APG’s Strategy vs Robots event at the Royal Institution discussed many of the multifaceted relationships between technology and the human brain, one of the questions on everyone’s mind was inevitably how AI will impact the future role of the strategist. #Strateg
APG
- May 25, 2016
- 1 min
Why the biggest danger for strategists is humans expecting less of each other
Futurist Richard Watson was adamant that while McDonalds may use robots to predict what customers will order, and eventually, whole cities may run themselves, machines will not make humans in business obsolete. He argued that technology is terrible with dealing with humans and will never, for example, be able to understand or persuade clients the way we can. “They cannot understand all the nuances in the world, how things can fit together yet be contradictory”, he explained.
APG
- May 25, 2016
- 1 min
Things Work Best at the Human Level
Steve Hilton is a former director of strategy for David Cameron. He spent a year as a visiting scholar at Stanford University. He is co-founder and current CEO of Crowdpac, a political data technology start-up, and a visiting scholar at the think tank Policy Exchange. He is also the author of More Human: Designing a world where people come first. #StrategyvsRobots #SteveHilton #TraceyFollows #ArtificialIntelligence #APGConference
APG
- May 25, 2016
- 1 min
The Human Brain and the Environment of the Screen
Baroness Susan Greenfield is a scientist, author and broadcaster with a special interest in how technology impacts our personalities by affecting our neurochemistry. She delivered an incredibly fascinating and engaging talk that made a brilliant link between her world of neuroscience and our world of brands and communications. #StrategyvsRobots #APGConference #BaronessSusanGreenfield #ArtificialIntelligence #Neuroscience
APG
- May 25, 2016
- 1 min
AI Will Never Replace Humans in Agencies
Frances Ralston-Good, Chief Strategy & Innovation Officer at Omnicom Media Group, shed a light on how the media industry is changing to adapt to the emerging AI technology at our disposal. With the rise of personal AI assistants, we may very well be marketing to bots in the future, inexplicably changing the shape of marketing as we know it. She explained how, while AI will never replace humans in agencies, it has an opportunity to remove human error and to automatise laborio
APG
- May 22, 2016
- 1 min
Tech, Neurochemistry and Mind Change
Baroness Susan Greenfield is one of the world's experts on the brain and how digital culture is re-wiring it. And she is speaking at our Strategy vs. Robots conference on Wednesday 25th May. She's also a prominent author and broadcaster who is no stranger to controversy and debate. An Oxford Professor and Fellow of the Royal Society with 32 honorary degrees and the Legion d'Honneur to her name, she has an incisive view on the interplay between tech, our brain chemistry and ou
APG
- Apr 26, 2016
- 1 min
Robots, Revolution and the
Reinvention of Tribal Societies
What do people do when confronted with unfettered technological change? According to Kate Fox they simply start reinventing the social dynamics of ancient, tribal societies. Kate Fox; a brilliant social anthropologist is about to publish a new book that looks at contemporary life from the evolution perspective and she will be at APG Strategy vs Robots kicking off the debate on how human beings are shaping social media and the age of the algorithm to their own ends. Whether yo
{"items":["5c6e77b64a7583001c28b365","5c6e77c3f6eeae001c246405","5c6e77cc0c728a001ca029f2","5c6e77cc6f975e001ce4e8cc","5c6e77cc4a7583001c28b393","5c6e77cd750ba1001c330d27","5c6e77cd2e883a001c2ec92d","5c6e77cd96abcc001ce530a8","5c6e77cd0e55d3001c5cce93","5c6e77cd0c728a001ca029f3","5c6e77cd96abcc001ce530a9","5c6e77cec444c2001c05e100"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"max","cubeRatio":1.7777777777777777,"isVertical":true,"gallerySize":30,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":32,"galleryMargin":0,"scatter":0,"rotatingScatter":"","chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCropRatios":"","columnWidths":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":0,"mobilePanorama":false,"placeGroupsLtr":true,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_BELOW","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":0,"scrollDuration":400,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":205,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"jsonStyleParams":"","gallerySizeType":"px","gallerySizePx":325,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"itemBorderColor":{"themeName":"color_15","value":"rgba(80,26,14,1)"},"showVideoPlayButton":true,"galleryLayout":2,"calculateTextBoxHeightMode":"MANUAL","textsVerticalPadding":-15,"targetItemSize":325,"selectedLayout":"2|bottom|1|max|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":true,"externalInfoHeight":205,"externalInfoWidth":0},"container":{"width":752,"galleryWidth":784,"galleryHeight":0,"scrollBase":0,"height":null}}