APG
- Feb 20, 2018
- 8 min
APG Noisy Thinking | The Art of Persuasion – how do you get your idea over the line?
This question certainly seemed to touch a nerve as over 200 planners and strategists showed up to listen, and the red wine ran out within...
APG
- Jul 1, 2015
- 3 min
A Review: The Anatomy of Humbug
As someone comparatively new to the advertising industry, I hoped that Paul Feldwick’s latest work, ‘The Anatomy of Humbug’, would provide m
APG
- May 4, 2010
- 1 min
The Art of Persuasion
Dave Trott is amongst the best-known names in advertising. He’s responsible for a string of memorable campaigns, has worked and studied...