APG
- Oct 22, 2014
- 2 min
A Nosey into the Future - Visuals, Brands, and Why We Buy
As market researchers, we spend our days delving into the minds of others. So when the APG organised an evening of neuro- multi-sensory -delight, we got involved. Phil Barden set up the evening with some sturdy knowledge introducing cognitive fluency – an extension to Daniel Kahneman’s theory; that isn’t based on a rational or emotional response (at this point I was extremely grateful for the free book!). ‘No brainer’ puzzles followed that demonstrated our system 1 thinking a
APG
- Oct 14, 2014
- 1 min
Visual Futures (with Coley Porter Bell)
Is a new-style event where we look into the impact of system 1 and system 2 thinking on how we choose and buy brands and how successfully brands have applied the principles, from advertising to design to brand experience. Phil Barden, author of 'Decoded. The Science Behind Why We Buy' and Sam Bompas, founder of Bompas & Parr who were in charge of the multi sensorial firework display on the South Bank at New Year. They will delve into the science and magic of why we buy. #APGE
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