APG
- Aug 12, 2016
- 2 min
Planners Unmasked | Matt Box
We should all aim to understand our client's problems more, not show off how much we already know.
APG
- Aug 10, 2016
- 4 min
Drinking, chatting, fighting, smoking and bags of provocation
Well done to all those who entered our terrifyingly hard and devastatingly serious quiz. I know you’re a fearfully competitive bunch so...
APG
- Aug 3, 2016
- 8 min
Michelin-Starred Strategy
If you’re sharpening your strategic smarts, here’s some food for thought As Antoine de Saint-Exupery once said, “True happiness comes...
APG
- Jul 6, 2016
- 11 min
The Rise of the Uber Planner
Jon Leach, Head of Planning at Chime, argues that more and more we do not have the time or resources to do proper, classical planning. If...
APG
- Jan 22, 2016
- 4 min
Think like a CSO (with Matt Willifer)
Matt’s career combines classic brand planning with cutting edge digital expertise. Matt joined BMP DBB from Oxford University in 1995 on...
APG
- Jan 21, 2016
- 2 min
Think like a CSO (with Dom Boyd)
Mintel’s ‘Think like a CSO’ offers something all-too-rare in today’s #instaculture: an opportunity for the speaker to distill...