APG
- Jan 24, 2019
- 8 min
APG Noisy Thinking | How do you plan?
We thought it would be bracing to start the new year with a fresh look at the basics so we began by asking 3 planners who’ve been doing...
APG
- Jun 21, 2018
- 2 min
What the Ad World Can Learn from Politics?
Tuesday night the APG hosted Alastair Campbell. He did some Brexit bashing, he despaired over Trump, he confirmed our belief that we’re...
APG
- Jun 19, 2018
- 2 min
Meditations on Alastair Campbell
APG Noisy Thinking: Strategies for Political Party Brands Remember the famous Blue Peter clip? The one with the elephant? It’s walking...
APG
- Mar 15, 2018
- 7 min
APG Noisy Thinking | If the structure of our industry is broken, what should strategists do next?
This was a great big question designed to make us think about the big picture in a more strategic way, as well as offering some solutions...
APG
- Feb 20, 2018
- 8 min
APG Noisy Thinking | The Art of Persuasion – how do you get your idea over the line?
This question certainly seemed to touch a nerve as over 200 planners and strategists showed up to listen, and the red wine ran out within...
APG
- Dec 8, 2017
- 6 min
APG Noisy Thinking | What inspires you?
Inspiration was the theme of the final Noisy of 2017. I set an open brief just to see what would come back; safe in the knowledge that...
APG
- Nov 7, 2017
- 12 min
APG Noisy Thinking | Which bits of your job are going to be taken over by robots, and what are you g
You can’t cast your eye over an on-line industry rag, or new thinking from economists and pundits, without hearing sweeping statements...