#APGNoisyThinking

Jan 24, 2019
8 min

APG Noisy Thinking | How do you plan?

We thought it would be bracing to start the new year with a fresh look at the basics so we began by asking 3 planners who’ve been doing...

What the Ad World Can Learn from Politics?

APG

Jun 21, 2018
2 min

What the Ad World Can Learn from Politics?

Tuesday night the APG hosted Alastair Campbell. He did some Brexit bashing, he despaired over Trump, he confirmed our belief that we’re...

APG

Jun 19, 2018
2 min

Meditations on Alastair Campbell

APG Noisy Thinking: Strategies for Political Party Brands Remember the famous Blue Peter clip? The one with the elephant? It’s walking...

APG Noisy Thinking | If the structure of our industry is broken, what should strategists do next?

APG

Mar 15, 2018
7 min

APG Noisy Thinking | If the structure of our industry is broken, what should strategists do next?

This was a great big question designed to make us think about the big picture in a more strategic way, as well as offering some solutions...

APG Noisy Thinking | The Art of Persuasion – how do you get your idea over the line?

APG

Feb 20, 2018
8 min

APG Noisy Thinking | The Art of Persuasion – how do you get your idea over the line?

This question certainly seemed to touch a nerve as over 200 planners and strategists showed up to listen, and the red wine ran out within...

APG

Dec 8, 2017
6 min

APG Noisy Thinking | What inspires you?

Inspiration was the theme of the final Noisy of 2017. I set an open brief just to see what would come back; safe in the knowledge that...

APG Noisy Thinking | Which bits of your job are going to be taken over by robots, and what are you g

APG

Nov 7, 2017
12 min

APG Noisy Thinking | Which bits of your job are going to be taken over by robots, and what are you g

You can’t cast your eye over an on-line industry rag, or new thinking from economists and pundits, without hearing sweeping statements...

APG Noisy Thinking | Do we need target audiences any more?

APG

Apr 27, 2017
5 min

APG Noisy Thinking | Do we need target audiences any more?

In a bold and, as it turned out, rather Marmite experiment, we held the first Noisy in which the speakers spoke and the audience spoke...

APG Noisy Thinking | Think Big and get in bed with your client. Oh, and friction is good

APG

Mar 9, 2017
10 min

APG Noisy Thinking | Think Big and get in bed with your client. Oh, and friction is good

Whether strategists are impacting clients’ bottom line clearly hit a nerve and our speakers skewered it. We’re working as strategists at...

APG

Nov 30, 2016
5 min

What transformed your thinking in 2016?

It’s a good question, and with a year like 2016, rich pickings for the thoughtful strategist. It’s also the reason why we have chosen...

APG

Apr 8, 2016
3 min

Retailer Mediation

At the last APG Noisy Thinking on defining the twenty-first century brand, Nick Kendall revisited Stephen King’s 1971 paper ‘What is a...

APG

Feb 23, 2016
2 min

Mark Bell on 'What is a Brand Nowadays?'

I’m sorry to open by being boring or indeed obvious, but a brand nowadays is no different from when Bass registered the red triangle 130...

APG

Feb 17, 2016
2 min

Dom Boyd on 'What is a Brand Nowadays?'

"Strategists need to act as brand entrepreneurs that approach their client brands as ‘software’ that is constantly evolving and updating,...

I like it when we all watch the same thing

APG

Feb 15, 2016
3 min

I like it when we all watch the same thing

It’s increasingly a “look at that” world and this clearly provides an opportunity for brands to be the “that”. We risk overstating this...

APG

Feb 12, 2016
4 min

The first text in the IPA Diploma is Stephen King's "What is a Brand?"

It offers a salutary warning to anyone trying to think about the question that is the agenda for APG's first Noisy Thinking event of the...

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