Kevin Chesters
- Feb 16, 2018
- 3 min
A Review of The Choice Factory – Richard Shotton
I’ve always said that the job of any planner is to separate the useful from the interesting...
APG
- May 25, 2017
- 7 min
APG Thinking Around Corners
In a new approach to strategy events we held the first ‘APG Thinking Around Corners’ in the worst rainstorm of the year. So a tribute to...
APG
- Mar 23, 2017
- 3 min
The Truth Behind Claim Data
David Ogilvy famously said, “The trouble with market research is that people don't think how they feel, they don't say what they think...
APG
- Mar 16, 2017
- 5 min
Three underused biases that affect creative messaging, channel sellection, media implementation
One of the appealing aspects of behavioural science is that rather than being a single, over-arching theory, it’s a broad collection of...
APG
- Mar 9, 2017
- 5 min
12 Brilliant Behavioural Science Books
This week I’ve shared what I think are some of the best books, blogs and events on the topic. In the following weeks I’ll discuss some...
APG
- Jan 22, 2016
- 4 min
Think like a CSO (with Matt Willifer)
Matt’s career combines classic brand planning with cutting edge digital expertise. Matt joined BMP DBB from Oxford University in 1995 on...