A Review of The Choice Factory – Richard Shotton
I’ve always said that the job of any planner is to separate the useful from the interesting...
APG
Feb 16, 20183 min read
APG Thinking Around Corners
In a new approach to strategy events we held the first ‘APG Thinking Around Corners’ in the worst rainstorm of the year. So a tribute to...
APG
May 25, 20177 min read
The Truth Behind Claim Data
David Ogilvy famously said, “The trouble with market research is that people don't think how they feel, they don't say what they think...
APG
Mar 23, 20173 min read
Three underused biases that affect creative messaging, channel sellection, media implementation
One of the appealing aspects of behavioural science is that rather than being a single, over-arching theory, it’s a broad collection of...
APG
Mar 16, 20175 min read
12 Brilliant Behavioural Science Books
This week I’ve shared what I think are some of the best books, blogs and events on the topic. In the following weeks I’ll discuss some...
APG
Mar 9, 20175 min read
Think like a CSO (with Matt Willifer)
Matt’s career combines classic brand planning with cutting edge digital expertise. Matt joined BMP DBB from Oxford University in 1995 on...
APG
Jan 22, 20164 min read
Formula for Change
I’ve found this formula very useful for any behavioural change brief, whether trying to get smokers to quit or trying to get people with...
APG
Sep 30, 20151 min read
Lunchtime Event with Matthew Willcox
Matthew Willcox has written a book called ‘The Business of Choice: Marketing to Consumers' Instincts'. It's meant to help understand how...
APG
Jul 3, 20151 min read
Innovation by automation – how far do we go?
In a world of increasing innovation, what role do you think automation will have in future creative strategies? My opening question to...
APG
Mar 20, 20153 min read