Articles

Legend has it that George W. Bush once dismissed French business culture, by saying: “They don’t even have their own word for...

The power of purpose is hardly a new idea. The arguments of Sinek, Stengel et al in favour of “why” being more important than “how” or...

So far we’ve heard a lot about what will change in the future, and what needs to change in the future…but I want to talk about something...

Is the future bright? The question about what the future holds for advertising naturally comes up a lot. Being planners, we like to...

The future is bright, the future is… The future is so radically indeterminate, so fast changing, so different, so obtuse, so totally...

A bit about the author ...Gerard Smith is a former Planning Director at major agencies in the UK and US and is now an associate at a...

In May 2012 I wrote my first ever blog on my first ever APG event and, ever since, I’ve been hooked on both. After going to my first APG...

Last night at Fallon, the APG convened for some more Noisy Thinking about the present and future of planning. This time it was the turn of clients past, present and future to share their views on the state of the discipline and the challenges facing Planners…. Andy Fennell , Group Marketing Director of Diageo; Mark Lund , Partner at NOW and former CEO of COI; Alison Hardy , owner of Headstrong Thinking and former Director of Marketing Services at Doctor Foster: DOH shared

Where is planning going? This was the question that the APG posed on Tuesday 6th March to three planning luminaries- Adam Morgan , Richard Huntington and Cameron Saunders . Hailing from the worlds of consultancy, business and the heart of a creative agency respectively, their perspectives on what planning is doing right, what it’s doing wrong, and where it’s headed were eagerly received by a packed audience at the Wellcome Collection. You can watch the videos here . First