APG
- Jan 11, 2016
- 4 min
The Year Ahead for Planning
Legend has it that George W. Bush once dismissed French business culture, by saying: “They don’t even have their own word for...
APG
- Jun 9, 2015
- 3 min
Why 2015 will see less “we believe…” and more “we do…”
The power of purpose is hardly a new idea. The arguments of Sinek, Stengel et al in favour of “why” being more important than “how” or...
APG
- Apr 14, 2015
- 4 min
The future's bright... (with Hannah Mackenzie)
So far we’ve heard a lot about what will change in the future, and what needs to change in the future…but I want to talk about something...
APG
- Apr 14, 2015
- 2 min
The future's bright... (with Pippa Morris)
Is the future bright? The question about what the future holds for advertising naturally comes up a lot. Being planners, we like to...
APG
- Apr 14, 2015
- 2 min
The future's bright... (with Melanie Arrow)
The future is bright, the future is… The future is so radically indeterminate, so fast changing, so different, so obtuse, so totally...
APG
- Feb 9, 2015
- 6 min
Planning for the Future of Media
A bit about the author ...Gerard Smith is a former Planning Director at major agencies in the UK and US and is now an associate at a...