Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

The Year Ahead for Planning

Legend has it that George W. Bush once dismissed French business culture, by saying: “They don’t even have their own word for...

Why 2015 will see less “we believe…” and more “we do…”

The power of purpose is hardly a new idea. The arguments of Sinek, Stengel et al in favour of “why” being more important than “how” or...

The future's bright... (with Hannah Mackenzie)

So far we’ve heard a lot about what will change in the future, and what needs to change in the future…but I want to talk about something...

The future's bright... (with Pippa Morris)

Is the future bright? The question about what the future holds for advertising naturally comes up a lot. Being planners, we like to...

The future's bright... (with Melanie Arrow)

The future is bright, the future is… The future is so radically indeterminate, so fast changing, so different, so obtuse, so totally...

Planning for the Future of Media

A bit about the author ...Gerard Smith is a former Planning Director at major agencies in the UK and US and is now an associate at a...

Power to the Planner

In May 2012 I wrote my first ever blog on my first ever APG event and, ever since, I’ve been hooked on both. After going to my first APG...

Business Bites Back

Last night at Fallon, the APG convened for some more Noisy Thinking about the present and future of planning. This time it was the turn...

What is the Future of Planning?

Where is planning going? This was the question that the APG posed on Tuesday 6th March to three planning luminaries- Adam Morgan, Richard...