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Planners Unmasked | Stephanie Simon

Sep 2, 2016
2 min

Planners Unmasked | Stephanie Simon

WHAT 3 SKILLS SHOULD EVERY GOOD PLANNER POSSESS? - Simplicity of thought: Sometimes people get caught in the trap of over-complicating things from the off - simple ideas are much more likely to become big ideas. - Tenacity: Being instinctive when you think something is interesting and running with it. It also helps to be tenacious when you're trying to get your foot in the door, no is never a resounding no, it's often just a not right now. - A thirst for knowledge: Constant

A Day in the Life of an APG Young Planner - Zac Masih

Jun 25, 2015
3 min

A Day in the Life of an APG Young Planner - Zac Masih

WHAT’S YOUR OFFICIAL JOB TITLE? Junior Planner HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? I remember having this conversation, and I described it the same way I do whenever the inevitable question comes up. Imagine a car; that’s the creative agency as a whole, working in unison to get client from A to B. So, account managers are, in my opinion, the wheels and the body of the car. They are the functional parts, making sure the client has a smooth ride and gets to their de

'Lets get it on' Boosting Relationships in the Agency

Jul 10, 2014
1 min

'Lets get it on' Boosting Relationships in the Agency

Having good relationships beyond your fellow planners is vital. Being on good terms with account management, creatives and above all clients can kill or cure ideas. But what the hell do they all want? How can you be all things to all people? And are they always right? In this session, we'll hear about Planner Hell and Planner Heaven from… - Preethi Maroli, Global Business Director at JWT - Mick Mahoney, ECD of RKCR Y&R - and Fiona Lovatt, ex-Head of Marketing at Twinings, Mag

Are you a generalist or specialist?

Mar 19, 2014
1 min

Are you a generalist or specialist?

Should my job title on LinkedIn be 'experience design architect' or 'planner'? Should you be a generalist or a specialist? Which is better for long-term career prospects? What are other junior planners doing? This stuff majorly affects early career choices - where you work, on what, with whom. On 19th March at JWT, we've got the awesome Neal Fairfield, Head of Planning @ BMB and the mighty David Hackworthy, CSO @ Fallon to give us their two cents. But this is no lecture - we'

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