APG Noisy Thinking | How do you plan?
We thought it would be bracing to start the new year with a fresh look at the basics so we began by asking 3 planners who’ve been doing...
APG
Jan 24, 20198 min read
What the Ad World Can Learn from Politics?
Tuesday night the APG hosted Alastair Campbell. He did some Brexit bashing, he despaired over Trump, he confirmed our belief that we’re...
APG
Jun 21, 20182 min read
Meditations on Alastair Campbell
APG Noisy Thinking: Strategies for Political Party Brands Remember the famous Blue Peter clip? The one with the elephant? It’s walking...
APG
Jun 19, 20182 min read
APG Noisy Thinking | The Art of Persuasion – how do you get your idea over the line?
This question certainly seemed to touch a nerve as over 200 planners and strategists showed up to listen, and the red wine ran out within...
APG
Feb 20, 20188 min read
APG Noisy Thinking | What inspires you?
Inspiration was the theme of the final Noisy of 2017. I set an open brief just to see what would come back; safe in the knowledge that...
APG
Dec 8, 20176 min read
APG Noisy Thinking | Which bits of your job are going to be taken over by robots, and what are you g
You can’t cast your eye over an on-line industry rag, or new thinking from economists and pundits, without hearing sweeping statements...
APG
Nov 7, 201712 min read
APG Noisy Thinking | Do we need target audiences any more?
In a bold and, as it turned out, rather Marmite experiment, we held the first Noisy in which the speakers spoke and the audience spoke...
APG
Apr 27, 20175 min read
APG Noisy Thinking | Think Big and get in bed with your client. Oh, and friction is good
Whether strategists are impacting clients’ bottom line clearly hit a nerve and our speakers skewered it. We’re working as strategists at...
APG
Mar 9, 201710 min read
What transformed your thinking in 2016?
It’s a good question, and with a year like 2016, rich pickings for the thoughtful strategist. It’s also the reason why we have chosen...
APG
Nov 30, 20165 min read
Why did we stop listening? Brand lessons from Brexit
For our first Noisy Thinking of the Autumn we stepped outside the immediate confines of our world for a theme and for our speakers. A...
APG
Sep 20, 20165 min read
Retailer Mediation
At the last APG Noisy Thinking on defining the twenty-first century brand, Nick Kendall revisited Stephen King’s 1971 paper ‘What is a...
APG
Apr 8, 20163 min read
Mark Bell on 'What is a Brand Nowadays?'
I’m sorry to open by being boring or indeed obvious, but a brand nowadays is no different from when Bass registered the red triangle 130...
APG
Feb 23, 20162 min read
Dom Boyd on 'What is a Brand Nowadays?'
"Strategists need to act as brand entrepreneurs that approach their client brands as ‘software’ that is constantly evolving and updating,...
APG
Feb 17, 20162 min read
I like it when we all watch the same thing
It’s increasingly a “look at that” world and this clearly provides an opportunity for brands to be the “that”. We risk overstating this...
APG
Feb 15, 20163 min read
The first text in the IPA Diploma is Stephen King's "What is a Brand?"
It offers a salutary warning to anyone trying to think about the question that is the agenda for APG's first Noisy Thinking event of the...
APG
Feb 12, 20164 min read