Articles

WHAT’S YOUR OFFICIAL JOB TITLE? As of 3 weeks ago, Planning Director, Memac Ogilvy, Qatar HOW WOULD YOU DESCRIBE TO YOUR DAD WHAT YOU DO?...

First of all, an apology. There isn’t a simple, ten-point plan you can follow to become a CSO. Or if there is, no one told me! What I can...

It’s time to take a leap of faith 2015 needs to be the year that strategy stops standing on the precipice, wondering whether to change...

This evening’s Noisy Thinking was an early sell-out on-line, and the largest room in Google’s gorgeous offices was packed. Our three...

Last night at Fallon, the APG convened for some more Noisy Thinking about the present and future of planning. This time it was the turn...

It has been over 30 years since the first account planner walked the earth. Since then account planning has developed into a job function...