Articles

We should all aim to understand our client's problems more, not show off how much we already know.

Well done to all those who entered our terrifyingly hard and devastatingly serious quiz. I know you’re a fearfully competitive bunch so...

If you’re sharpening your strategic smarts, here’s some food for thought As Antoine de Saint-Exupery once said, “True happiness comes...

Jon Leach, Head of Planning at Chime, argues that more and more we do not have the time or resources to do proper, classical planning. If...

Matt’s career combines classic brand planning with cutting edge digital expertise. Matt joined BMP DBB from Oxford University in 1995 on...

Mintel’s ‘Think like a CSO’ offers something all-too-rare in today’s #instaculture: an opportunity for the speaker to distill...

Legend has it that George W. Bush once dismissed French business culture, by saying: “They don’t even have their own word for...

Having one year of planning experience is like being 15 and given the keys to a Ferrari. There’s an adventure under that bonnet, and...

Last week I attended my first APG Noisy Thinking event. Soon after, I thought to myself, “Why haven’t you come to more of these?”...

I’m not going to pretend that speaking at the APG’s inaugural ‘Think Like a CSO’ (Chief Strategy Officer) sponsored and hosted by Mintel...

Here are some ideas from top planners in the industry about how you should approach planning. “Get curious” If you’re considering...

Put simply, planners “plan” advertising and communications. At the start of a project they work with the client to decide on the aims of...

As someone who is new to the world of marketing agencies, I initially struggled to get my head around the concept of planning. I had a...

In June 2014, my wife, son and I moved from London to San Francisco and I started a new job as a planner at Apple. I’d spent 8 years in...

What is Planning anyway? It used to be simple. "The planner brings not simply research, but also the use of data, into every stage of...