APG
Jan 24, 20198 min
APG Noisy Thinking | How do you plan?
We thought it would be bracing to start the new year with a fresh look at the basics so we began by asking 3 planners who’ve been doing...
APG
Apr 24, 20187 min
What You Think Is A Function Of The Ideas You Consume
Within our industry, Faris Yakob is well known as a high performance cognitive athlete. He is one of the most consistently interesting,...
APG
Aug 4, 20175 min
How To Survive Your First Year As A Freelance Planner
Image source When Disneyland first opened its doors in 1955, nothing was ready The night before the opening ceremony, workers were still...
APG
Aug 3, 20173 min
Planners Unmasked | Chris Welton
I believe tech and data can do wonders for creativity and make it even more relevant but I think as an industry there’s a danger we jump...
APG
Jul 20, 20173 min
Planners Unmasked | Max MacBeath
I think the best piece of advice I've had is to never take a job in advertising for an agency’s reputation or the brands it services.
APG
Jun 19, 20175 min
As everything evolves, Strategists must save the world – by not changing
How the world changed in ten years I came to London from India in the summer of 2006. I remember being in large ‘integrated’ campaign...
APG
Jun 13, 20174 min
Think like a CSO (with Phil Adams)
I gave a room full of strategists two minutes each to arrive at a definition of “content”. This was an experiment not a workshop...
APG
Jun 1, 20174 min
What makes different types of planners tick?
Last week at the Guardian, APG Young Planners met for the third time this year to dig deep into the minds of five top Planners and...
APG
May 3, 20172 min
10 Characteristics of a Planner
On 20th April 2017, 60 lucky APG Young Planners spent an evening with Jim Carroll, the former Chairman and Planning Director of BBH...
APG
Dec 12, 20164 min
Think like a CSO (with Stuart Bowden)
Stuart Bowden is the Global CSO at MEC and a man of vision; a vision shaped by an eclectic career across media and ad agencies, a period...
APG
Nov 16, 20162 min
Why being a Planner is like being an Icelandic detective
It's not just the long, gloomy Icelandic winters that make Detective Erlendur Sveinsson a rather moody figure. His life has had more than...
APG
Nov 8, 20165 min
APG West | Perspectives in Planning
At the beginning of his talk last week, Mark Hancock, head of planning at The Real Adventure, noted the habit former Tesco CEO Terry...
APG
Oct 21, 20166 min
A Reasonable Rant
Being a planner today is bewildering. Or at least, I am bewildered. Big picture wise, in line with client-agency relationships, the role...
APG
Sep 9, 20162 min
Planners Unmasked | Chris Regan
The age of personalisation of goods and services is just beginning, which is going to present significant challenges, as well as...
APG
Aug 19, 20162 min
Planners Unmasked | Louise Windo
I’ve been saying for a while now that I think we strategists could learn a lot about workshop design and facilitation from school teachers