APG
- Jan 24, 2019
- 8 min
APG Noisy Thinking | How do you plan?
We thought it would be bracing to start the new year with a fresh look at the basics so we began by asking 3 planners who’ve been doing...
APG
- Apr 24, 2018
- 7 min
What You Think Is A Function Of The Ideas You Consume
Within our industry, Faris Yakob is well known as a high performance cognitive athlete. He is one of the most consistently interesting,...
APG
- Aug 4, 2017
- 5 min
How To Survive Your First Year As A Freelance Planner
Image source When Disneyland first opened its doors in 1955, nothing was ready The night before the opening ceremony, workers were still...
APG
- Aug 3, 2017
- 3 min
Planners Unmasked | Chris Welton
I believe tech and data can do wonders for creativity and make it even more relevant but I think as an industry there’s a danger we jump...
APG
- Jul 20, 2017
- 3 min
Planners Unmasked | Max MacBeath
I think the best piece of advice I've had is to never take a job in advertising for an agency’s reputation or the brands it services.
APG
- Jun 19, 2017
- 5 min
As everything evolves, Strategists must save the world – by not changing
How the world changed in ten years I came to London from India in the summer of 2006. I remember being in large ‘integrated’ campaign...
APG
- Jun 13, 2017
- 4 min
Think like a CSO (with Phil Adams)
I gave a room full of strategists two minutes each to arrive at a definition of “content”. This was an experiment not a workshop...
APG
- Jun 1, 2017
- 4 min
What makes different types of planners tick?
Last week at the Guardian, APG Young Planners met for the third time this year to dig deep into the minds of five top Planners and...