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Information Diet | Tom Chatfield

May 9, 2018
3 min

Information Diet | Tom Chatfield

This is part of the series 'How to be Curious - Cognitive Fitness for Planners' by Ian Leslie, our APG Guest Editor during April 2018. He believes that strategists need to be curious and stay curious and the only way to do that is to excersise your brain as you do your body. One important aspect of fitness is diet. Here he gives you a look at the information diets of different strategists, via a Q&A. Tom Chatfield 1. Outside of ad industry/marketing sources, what are your d

Information Diet | Raquel Chicourel

May 1, 2018
3 min

Information Diet | Raquel Chicourel

This is part of the series 'How to be Curious - Cognitive Fitness for Planners' by Ian Leslie, our APG Guest Editor during April 2018. He believes that strategists need to be curious and stay curious and the only way to do that is to excersise your brain as you do your body. One important aspect of fitness is diet. Here he gives you a look at the information diets of different strategists, via a Q&A. Raquel Chicourel | Chief Strategy Officer at M&C Saatchi London Before I go

Information Diet | Faris Yakob

Apr 24, 2018
3 min

Information Diet | Faris Yakob

This is part of the series 'How to be Curious - Cognitive Fitness for Planners' by Ian Leslie, our APG Guest Editor during April 2018. He believes that strategists need to be curious and stay curious and the only way to do that is to excersise your brain as you do your body. One important aspect of fitness is diet. Here he gives you a look at the information diets of different strategists, via a Q&A. Faris Yakob| Co-founder of Genius Steals, a nomadic creative consultancy 1.

Information Diet | Ian Leslie

Apr 18, 2018
2 min

Information Diet | Ian Leslie

This is part of the series 'How to be Curious - Cognitive Fitness for Planners' by Ian Leslie, our APG Guest Editor during April 2018. He believes that strategists need to be curious and stay curious and the only way to do that is to excersise your brain as you do your body. One important aspect of fitness is diet. Here he gives you a look at the information diets of different strategists, via a Q&A. Ian Leslie| Brand Strategist and Author 1. Outside of ad industry/marketing

Information Diet | Kevin Chesters

Apr 18, 2018
1 min

Information Diet | Kevin Chesters

This is part of the series 'How to be Curious - Cognitive Fitness for Planners' by Ian Leslie, our APG Guest Editor during April 2018. He believes that strategists need to be curious and stay curious and the only way to do that is to excersise your brain as you do your body. One important aspect of fitness is diet. Here he gives you a look at the information diets of different strategists, via a Q&A. Kevin Chesters| Chief Strategy Officer at Ogilvy & Mather 1. Outside of ad i

Information Diet | Katie Mackay-Sinclair

Apr 17, 2018
4 min

Information Diet | Katie Mackay-Sinclair

This is part of the series 'How to be Curious - Cognitive Fitness for Planners' by Ian Leslie, our APG Guest Editor during April 2018. He believes that strategists need to be curious and stay curious and the only way to do that is to excersise your brain as you do your body. One important aspect of fitness is diet. Here he gives you a look at the information diets of different strategists, via a Q&A. Katie Mackay-Sinclair | Partner at Mother London 1. Outside of ad industry/m

I like it when we all watch the same thing

Feb 15, 2016
3 min

I like it when we all watch the same thing

It’s increasingly a “look at that” world and this clearly provides an opportunity for brands to be the “that”. We risk overstating this of course and assuming people are interested in every brand but the rewards of getting it right and providing serendipity for people (I think of serendipity as disruption’s slightly nicer cousin) are very real. I love the concept of Noisy Thinking so I thought I’d take the concept literally by thinking aloud for my 10 minutes. No slides, just

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