> On the Contrary

APG Strategy Conference

8 October 2018

We’re interested in challenge and how it creates change. Great ideas and great campaigns seldom come from conforming to the established order. They are inspired by iconoclasts who challenge convention and insist on new thinking, often in the face of considerable resistance.

Articles

By: Martin Weigel The value of ‘contrarian’ thinking would seem to be pretty obvious… But... How do we go against the flow? How do we find the road less travelled?

On the Contrary Summary

By: Bridget Angear What an amazing day with extraordinary thinkers. Hard to summarise in a few words and I think all of us will see the value over the next days, weeks and months when something ...

STRATEGISTS KNOW NOTHING ABOUT PEOPL

By Clémence Lépinard of BBH Early this month I went to the APG Strategy Conference: On the Contrary which sought to bring together speakers on ‘the power of contrarian thinking to challenge convention’. Rather surprisingly they all came with one very similar observation, writes Clémence Lépinard, Strategist at BBH London.

APG Strategy Conference

8 October 2018

We’re interested in challenge and how it creates change. Great ideas and great campaigns seldom come from conforming to the established order. They are inspired by iconoclasts who challenge convention and insist on new thinking, often in the face of considerable resistance.

Articles

Videos

On the Contrary | APG Strategy Conference

On the Contrary | APG Strategy Conference