APG Strategy Conference
8 October 2018
We’re interested in challenge and how it creates change. Great ideas and great campaigns seldom come from conforming to the established order. They are inspired by iconoclasts who challenge convention and insist on new thinking, often in the face of considerable resistance.
By: Martin Weigel The value of ‘contrarian’ thinking would seem to be pretty obvious… But... How do we go against the flow? How do we find the road less travelled?
By: Bridget Angear What an amazing day with extraordinary thinkers. Hard to summarise in a few words and I think all of us will see the value over the next days, weeks and months when something ...
By Clémence Lépinard of BBH Early this month I went to the APG Strategy Conference: On the Contrary which sought to bring together speakers on ‘the power of contrarian thinking to challenge convention’. Rather surprisingly they all came with one very similar observation, writes Clémence Lépinard, Strategist at BBH London.
On the Contrary | APG Strategy Conference
Matt Tanter | On the Contrary | APG Strategy Conference 2018
Mark Ritson | On the Contrary | APG Strategy Conference 2018
Nick Chater | On the Contrary | APG Strategy Conference 2018
Clive Stafford Smith | On the Contrary | APG Strategy Conference 2018
Nils Leonard | On the Contrary | APG Strategy Conference 2018
Margaret Heffernan | On the Contrary | APG Strategy Conference 2018
Martin Weigel | On the Contrary | APG Strategy Conference 2018
Bridget Angear | On the Contrary | APG Strategy Conference 2018
Adjunct Professor of Marketing at Melbourne Business School
Mark is a world renowned columnist and marketing professor, contrarian and scourge of digital ‘nonsense'. As well as writing columns for numerous publications across the globe, he has received awards for his teaching, columns and numerous academic contributions, including being voted Professional Publishers Association Business Columnist of the year three times. He holds a Ph.D. in Marketing from Lancaster University and has taught across the world including London, Melbourne & Singapore.
Professor Nick Chater
Professor of Behavioural Science at Warwick Business School
Nick is an award winning neuroscientist from the Warwick Business School. In His new book 'The Mind is Flat’ he asserts that unconscious thinking is a myth and mental depth is an illusion. The implications for understanding human decision making are profound. He is also a co-founder at Decision Technology and a Fellow of the British Academy. During his career he has published over 200 publications, won two national awards and even advised the Cabinet Office.
Clive Stafford Smith OBE
Human Rights Lawyer and Director at Reprieve UK
Clive is a leading human rights lawyer who stands up against the US legal system and represents the poor in death penalty cases. Stafford Smith has represented detainees in Guantanamo Bay since it opened and even wrote a 50 page brief for the defence of Saddam Hussein. In 2005 he received the prestigious Gandhi international Peace Award. Since returning to the UK he has been the Legal Director at Reprieve UK.
Detective Superintendent at Metropolitan Police and Co-Founder at Police Now
After achieving a first in natural sciences from the University of Cambridge, Tor Garnett went on to enrol in the Metropolitan Police. She started her career in Hackney as a Constable and she’s risen to the rank of Detective Superintendent. She co-founded the social enterprise ‘Police Now’ who aim to reduce crime and increase the public’s confidence in policing, by recruiting and developing an outstanding and diverse group of individuals to be leaders in society and on the policing frontline. Tor also set up the Commissioner’s 100, which encourages junior officers to suggest new strategies for improving policing.
Head of Planning at Wieden + Kennedy Amsterdam
Once described by a client as “the unruly offspring of Karl Marx, Martin Luther, and Morrissey," Martin has twenty-seven years’ planning experience, lived and worked in London, New York, São Paulo, led strategy on everything from toilet paper to diamonds, and been Head of Planning for Wieden+Kennedy Amsterdam since 2009. A noted contrarian in the field of communications and advertising, he’ll be shedding light on what contrarian thinking means for planners and strategists.
Author and Speaker
Margaret is an American businesswoman, author, lecturer, speaker and has been a BBC producer. Margaret has published five books on a range of topics including women in business, organisational change and competition. Between 2012 and 2015 Margaret delivered a number of highly regarded controversial TED talks and currently lectures at the School of Management for the University of Bath.
Founder at Uncommon London
Nils has spent over 18 years in the advertising and design industry working across a spread of the most recognised and influential agencies in London. In his most recent post as Chief Creative Officer of Grey LDN, Nils oversaw the most profitable and awarded years in the agency’s 52 years history and became one of the youngest agency chairmen in the world leading its brands globally and locally.
Joint Chief Strategy Officer at AMV BBDO
Bridget has the tremendous privilege of having the best job in the world – running AMV BBDO’s strategic output, in partnership with Craig Mawdsley. Bridget has been Chair of Judges for the IPA effectiveness awards and this year she was made a Fellow of the IPA and published her first book, called Revolt, on how to create movements.