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Synthetic Data and Simulations (with Oli Feldwick)

Tuesday 9h July | 5pm-6pm BST | Online

The next event in our series 'Get the Best Out of AI' with Oli Feldwick is happening online on Tuesday 9th July from 5pm-6pm BST. 


Oli will be looking at how digital twins, synthetic data and models can transform the way we work with and apply insights as strategists.

This series of talks and discussions is designed to go deeper into specific AI topics that have a direct relevance to the practice of Planning and Strategy. 


Strategic Management Masterclasses with Craig+Bridget
Starting 24th September

🙇‍♂️ I find it baffling how ready some agencies are to promote really excellent planners into senior positions and serious departmental or management responsibility, with little or no preparation. Account people at least have a management structure implicit in the way they organised. It trains them on the job how to lead people and foster team culture. But strategists get a shiny new title and just have to busk it till they work out how to do it.

🦉 So a couple of years I got together with Bridget Angear and Craig Mawdsley to work out how this gap could be filled with practical, actionable and strategy-centric teaching. We wanted to create a course on how to make it in strategy management (by-passing the 'busking it' bit).

👨‍🏫 Craig and Bridget (c+b) led strategy at AMVBBDO over many years and managed one of the most successful ever planning functions as Heads of Department and Joint CSOs. So we tried to bottle all their experience and everything they learned about how to (and how not to) do it, and created a series of Strategy Management Masterclasses.

👩‍🎓 We just ran the 4th iteration of these classes with guest tutors Andy Nairn, Raquel Chicourel, Cat Wiles, Emily Harlock, Raj Nathwani, and Will Whalley. We covered the all important topics of managing other planners, creating culture, leading on new business, leading in the agency and managing yourself.

🤔 We had a group of lovely, serious, excellent planners who over the course of 5 weeks re-thought their role at work and learned a host of new ways of being a strategy leader with management responsibility. And no busking.

👩‍🏫 It's one of the most pleasurable and enlightening parts of my APG year. And I would like to pay tribute to all the delegates for giving so much to the programme, but mostly to Craig and Bridget who donate their time to share their wisdom and experience, in a spirit of complete openness and generosity. It's a massive boost to the APG and the planning community at large, and lets us off all that busking! A great, big Thank you.

🧠 We'll be running it again in the Autumn. If you want to sign up to learn how to do it just email or and we'll put you down for it.

Sarah Newman

APG Director

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Creative Strategy in 26 Videos

The APG A-Z is a series of 26 short and inspiring videos that are designed to give you all the basics for a proper understanding of the practice of planning and strategy. Whether you’re just starting out in an agency - be it in advertising, media, social, design, whatever - and have planner or strategist in your title, or you work for a client or research company and have a professional interest in strategy, this course is for you to do in your own time.

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Found in the APG Archive...

The APG has moved offices and as we set about the horror of packing up I found myself "wasting time" usefully engaging my brain leafing through the boxes of archive material that we’ve accumulated over the years. I plan to post the really fascinating bits as the summer progresses but right now this one seems very apposite. It’s the charts from an APG ‘Evening Meeting’ from 1982, run and summarised by Simon Broadbent about how to win and IPA effectiveness awards. So much little has changed, apart from almost everything about the context. Extraordinary.

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The APG Think Tank Talks & Videos Page is Temporarily Down

Please bear with us as we fix the issue on our Talks & Videos page on APG Think Tank. We will keep you updated here. 

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A word from the APG's new

Think of a planner. What image comes to mind? Ironic notebook? Quiet demeanour? Statement glasses? You probably conjured one of these, right? 


There’s a lingering stereotype that planners are introverted intellectuals who prefer to work solo. Of course it’s a cliché for a reason. Many strategic thinkers would choose time and space to mull over a problem or an idea....


Get the Best Out of AI Series:

Session 4: Synthetic Data and Simulations

9th July | 5pm-6pm BST | Online

Session 5: Reimagined Consumers

17th Sept | 5-6pm BST | Online

Session 6: Future Proofing Your Career

15th Oct | 5pm-6pm BST | Hybrid



Sign up any time

APG Night School

22nd, 24th, 29th, 31st July & 5th, 7th & 12th August 2024

Agile Strategy

9th, 10th, 11th & 12th September

Strategy for Solving Business and Marketing Problems

16th & 23rd September

Strategic Management Masterclasses with Craig+Bridget

Starting 24th September

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