APG Creative Strategy Awards 2025 Winners Announced

This week I went to Channel 4’s Mirror on the Industry event. There were some really good speakers and a helpful update on consumer responses to efforts to make UK advertising more inclusive (topline is progress in some areas, more work needed in others). But it was in the panel discussion that my personal lightbulb went ‘ping’.

It was an evening full of noisy and provocative ideas, incredibly sticky and useful prescriptions for us to take away and full of hope for the future.

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You can read my write-up and watch snippets from the evening thanks to our wonderful panel of Jim Carroll, Ayo Fagbemi, Ashley Biack, Imali Hettiarachchi and Chair, Kit Altin.

This extended training session is for young planners and strategists. It will build your expertise in answering briefs by making the most of the incredible creative and strategic stimulation that AI brings to the task.

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The session will teach you which AI tools to use, how to get the best out of them and how to apply them to create fast, focused, strategic and brilliant answers to briefs. It’s a hands-on session, so come ready to engage your brain and work through briefs in real time.

Tutors are Christina Lemieux, Executive Strategy Director at Saatchi & Saatchi, PG One and Ruairi Curran, Executive Strategy Director at Gravity Road.

AI isn’t just a tool—it’s your new strategic partner. But it works in strange and sometimes unknowable ways.

This 'How To' event series will range from practical techniques and frameworks for today, to rapidly changing behaviours and consumer experiences, to what this means for brand building theory and practice. Culminating in a look at the coming age of agentic and what it might mean for strategy.​​

In the space of just a few decades the British have transformed from a nation of meat and two veg-ers to a nation where Chinese cuisine is our favourite takeaway treat, and air fryers are used more often than ovens.

ITV’s archive of food content and subtitle data identifies three cultural shifts that can help brands tap into the nation's foodie mindsets, behaviours and ambitions. It shows how, as a nation, we've gone from using food as a performance of social class to food for performance, formal dinners to intuitive grazing, home cooks to a nation with foodie ambition.