It was an evening full of noisy and provocative ideas, incredibly sticky and useful prescriptions for us to take away and full of hope for the future.

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You can read my write-up and watch snippets from the evening thanks to our wonderful panel of Jim Carroll, Ayo Fagbemi, Ashley Biack, Imali Hettiarachchi and Chair, Kit Altin.

Join Channel 4 and ISBA, as they uncover six years of groundbreaking insights from Channel 4. You'll hear how ISBA's inclusion network has taken significant strides to drive change and you'll revisit the pivotal moments and powerful findings that have shaped conversations, taking a deep dive into how advertising reflected the UK in 2024.

In the space of just a few decades the British have transformed from a nation of meat and two veg-ers to a nation where Chinese cuisine is our favourite takeaway treat, and air fryers are used more often than ovens.

ITV’s archive of food content and subtitle data identifies three cultural shifts that can help brands tap into the nation's foodie mindsets, behaviours and ambitions. It shows how, as a nation, we've gone from using food as a performance of social class to food for performance, formal dinners to intuitive grazing, home cooks to a nation with foodie ambition.

The APG Creative Strategy Awards has always celebrated strategic brilliance. For 2025, we're amplifying that mission by opening our doors wider than ever before. As Chair of The Shortlist Jury, I'm thrilled to announce not only an extraordinary panel of judges drawn from across the strategic spectrum, but also a series of exciting changes to the awards themselves - all designed to discover and celebrate strategic excellence wherever it exists.

AI isn’t just a tool—it’s your new strategic partner. But it works in strange and sometimes unknowable ways.

This 'How To' event series will range from practical techniques and frameworks for today, to rapidly changing behaviours and consumer experiences, to what this means for brand building theory and practice. Culminating in a look at the coming age of agentic and what it might mean for strategy.​​

It’s the Planning and Strategy event of the year. The night when you find out who won what, and party till the early hours.

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Get your tickets now and you pay the early bird price. Even if you didn’t enter a paper this is a brilliant night out and a chance to chat to the best and nicest planners and strategists in the world – judges and authors! 

As the Chair of Judges for the APG Creative Strategy Awards 2025, I am thrilled to announce that this year we want to welcome entries from as far and wide as possible - to broaden out the awards so they truly represent and celebrate every flavour of strategy.

This extended training session is for young planners and strategists. It will build your expertise in answering briefs by making the most of the incredible creative and strategic stimulation that AI brings to the task.

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The session will teach you which AI tools to use, how to get the best out of them and how to apply them to create fast, focused, strategic and brilliant answers to briefs. It’s a hands-on session, so come ready to engage your brain and work through briefs in real time.

Tutors are Christina Lemieux, Executive Strategy Director at Saatchi & Saatchi, PG One and Ruairi Curran, Executive Strategy Director at Gravity Road.