The Account Planning Group

training programme

The programme is developed progressively during the year.

>> Prices shown exclude VAT and may be subject to change.
>> Most training courses are reserved for members; non-members pay an extra 80 pounds+vat which provides APG membership for one year (50pounds for overseas membership).
>> Where dates and "more details" are incomplete we will add this information as soon as possible.

Please email steve@apg.org.uk to reserve places, giving the following details:
(a) which course
(b) whether FIRM or PROVISIONAL booking
(c) names, job titles and email addresses of delegates (if known)

Here are details of the Creative Briefing Course and the Inspirational Brainstorming Course. We've other courses planned and we'll put dates for those as soon as possible.

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How to brief creatives for advertising 29th-30th April 2008
Develop better creative briefs and learn how to present them effectively.
Suitable for:  people with up to five years experience, or looking for a refresher
Price:   775pounds+vat (membership required)
Date:   29th-30th April 2008, two days
More details:   http://www.apg.org.uk/training/coming-up/cre-briefing-advertising-course-details.cfm

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How to facilitate high-quality, inspirational brainstorming and generate fresh creative thinking 28th-29th May 2008
You will learn how to run high-quality brainstorming sessions and how to use techniques that drive inspirations - important skills for a planner.
Suitable for: all who need/want to develop this important skill
Price:   875pounds+vat (membership required)
Date:   28th and 29th May 2008, two days
More details:   http://www.apg.org.uk/training/coming-up/brainstorming-course-details.cfm

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Earlier courses.......

Planning for strong integrated ideas 3rd March 2008
One-day seminar. Discuss and learn techniques for looking for that elusive strong integrated idea, or simply refresh your existing skills.
Suitable for: planners from any type of agency with 2-4 years experience, especially if you've worked in only one discipline; anyone who wants to develop their media-neutral thinking skills
Price:   550pounds+vat (membership required)
Date:   3rd March 2008, one days
More details:   http://www.apg.org.uk/training/coming-up/planning_integrated_details.cfm

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APG Training Network 2008 -- 30th January 2008 to 19th March 2008 (eight Wednesday evenings)

This APG eight-week course will give you an overview of and insight into the key aspects of account planning. Each week you will attend a different agency, where you'll have a presentation from a different tutor, the tutors being drawn from amongst the top planners in the industry. There is coursework -- working in small project teams you will, over the first seven weeks, develop a strategy for a leading brand which at the final session you'll present to a jury made up of the tutors, clients and other senior people.

Starts 30th January 2008, finishes 19th March 2008 (eight Wednesday evenings). Each session will be from 6.00pm to about 7.45pm. Price 390.00pounds+vat to cover all eight sessions.

Ideal for junior planners, for those aspiring to be planners, and for those coming into planning from other disciplines; this is a legendary course developed and refined over many years.

Reserve places now -- email steve@apg.org.uk stating whether firm or provisional booking and if possible give name, job title and email address of each delegate.

Week 1 ~ What is planning? ~ 30th January 2008
Week 2 ~ The changing value of brands ~ 6th February 2008
Week 3 ~ Creative briefs and creative briefing ~ 13th February 2007
Week 4 ~ Developing a great strategy ~ 20th February 2008
Week 5 ~ The role of the planner in creative development ~ 27th February 2008
Week 6 ~ What does digital mean for planning? ~ 5th March 2008
Week 7 ~ Evaluating advertising effectiveness ~ 12th March 2008
Week 8 ~ Teams present project work and closing session ~ 19th March 2008

For more details including speakers and venues click here

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How to Understand and Use Quantitative Research 11th and 12th February 2008
Get to grips with the fundamentals of quant research - an important skill for planners. Course includes lots of practical analysis.
Suitable for: planners / clients / researchers
Price:   875pounds+vat (membership required)
Date:   11th and 12th February, two days
More details:   http://www.apg.org.uk/training/coming-up/Quant_research_course.cfm

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More courses .........
We intend to run the following regular APG courses -- dates to be confirmed. If you wish to attend, send us an email steve@apg.org.uk and we'll put your name on the provisional list.

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How to be Creative - the Creative Role Reversal Course 2008
Another APG classic training course. Under one-to-one supervision you really get to see things from the creatives' perspective.
Duration: three full days, including two nights. Residential.
Suitable for: planners with two to six years experience
Price: 1475pounds+vat (membership required) including two nights' accommodation
Date: Dates to be confirmed
More details: http://www.apg.org.uk/training/coming-up/cre-role-rev-details.cfm

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Intensive Intensive Induction into Account Planning
A mix of study and practical sessions. Mini-workshops run by Planning Directors from major UK agencies, together with special guests. At the end of the two days you will have a broad understanding of Account Planning in the UK.
Suitable for:   people moving into planning; clients/researchers needing to understand what planning is all about.
Price: 875pounds+vat (membership required)
Date:   Two days duration, dates to be confirmed
More details:  http://www.apg.org.uk/training/coming-up/Intensiv_Intro_details.cfm

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How to Use Qualitative Research to Evaluate Advertising
You will get hands-on experience of running groups -- and also being respondent. Learn how to evaluate creative work and how to dig deep for consumer insights.
Suitable for: planners / clients / researchers
Price: 1350pounds+vat (membership required)
Date: one evening followed by two full days (non-residential) dates to be confirmed
More details: http://www.apg.org.uk/training/coming-up/qual-course-details.cfm

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