Katie Mackay-Sinclair
- Sep 18, 2018
- 1 min
How Not to Plan - A Review by Katie Mackay-Sinclair
It seems somewhat oxymoronic to write a review of a book that cautions against passion; warns us to be wary of making people think...
Amelia Torode
- Jul 16, 2018
- 1 min
How Not to Plan - A Review by Amelia Torode
It's a book that you can dip in and out of, keep it to hand as when you hit a strategic roadblock there's going to be something inside that
Richard Shotton
- Jul 11, 2018
- 2 min
How Not to Plan - A Review by Richard Shotton
The book is based on Binet and Carter’s Mythbuster column for AdMap and it covers a glorious breadth of marketing topics: from objective set
APG
- Jul 5, 2018
- 2 min
How Not to Use How Not to Plan - A Review by Malcolm White
My first planning boss always skewered the ill-thought out, or the just plain wrong, with a piercing ‘bollocks’ or a ‘bullshit’, followed...
APG
- Jul 2, 2018
- 2 min
How Not to Plan - A Review by Kevin Chesters
Small confession. I was always going to like this book after the opening sentence: “To be honest, we’re not big fans of business books”....
Martin Weigel
- Jun 28, 2018
- 2 min
How Not to Plan - A Review by Martin Weigel
When most books about marketing or advertising merely add to the landfill of calorie-free advice and are long copy exercises in self...
APG
- Jun 28, 2018
- 2 min
How Not to Plan - A Review by Neil Godber
How Not To Plan is a wonderfully illuminating and insightful book that any and everyone working in Planning (and beyond) can find...
APG
- Jun 27, 2018
- 1 min
How Not to Plan - A Review by Paul Feldwick
Today, we have a better and more soundly based understanding of how to make effective advertising than ever before. And this book, a...
APG
- Mar 9, 2017
- 5 min
12 Brilliant Behavioural Science Books
This week I’ve shared what I think are some of the best books, blogs and events on the topic. In the following weeks I’ll discuss some...
APG
- Aug 10, 2016
- 4 min
Drinking, chatting, fighting, smoking and bags of provocation
Well done to all those who entered our terrifyingly hard and devastatingly serious quiz. I know you’re a fearfully competitive bunch so...
APG
- Jul 1, 2015
- 3 min
A Review: The Anatomy of Humbug
As someone comparatively new to the advertising industry, I hoped that Paul Feldwick’s latest work, ‘The Anatomy of Humbug’, would provide m
APG
- Mar 2, 2015
- 13 min
Read the first chapter of Nick Kendall's excellent new book
Nick has kindly given us access to the first chapter of his new book, based on a career of thinking about brands at BBH and his 10 years...