Articles

After the sell-out success of our last Thinking Around Corners event over at DigitasLBi, run in partnership with the Firefish, Event 3...

At the end of July, we returned to DigitasLBi for the second Thinking Around Corners event, run in partnership with Firefish. These...

Baroness Susan Greenfield is a scientist, author and broadcaster with a special interest in how technology impacts our personalities by...

Preparing for the APG ‘think like a CSO’ event, hosted and made possible by Mintel, made me think about how I think. Which may be a...

So far we’ve heard a lot about what will change in the future, and what needs to change in the future…but I want to talk about something...

A few months ago I managed to meet my hero Lena Dunham, the creator, writer, director and star of HBO’s hit show ‘Girls’ who’s written an...

Is the future bright? The question about what the future holds for advertising naturally comes up a lot. Being planners, we like to...

The future is bright, the future is… The future is so radically indeterminate, so fast changing, so different, so obtuse, so totally...

A bit about the author ...Gerard Smith is a former Planning Director at major agencies in the UK and US and is now an associate at a...

First of all, an apology. There isn’t a simple, ten-point plan you can follow to become a CSO. Or if there is, no one told me! What I can...

It’s time to take a leap of faith 2015 needs to be the year that strategy stops standing on the precipice, wondering whether to change...

This essay was submitted to, and shortlisted for, the Admap Prize 2014 and is reproduced with the kind permission of warc. This essay is...

As market researchers, we spend our days delving into the minds of others. So when the APG organised an evening of neuro- multi-sensory...

Tuesday night saw the inauguration of a new kind of APG event – the first in a new series of semi-educational evenings that we’ve called...