Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

How Not to Plan - A Review by Katie Mackay-Sinclair

It seems somewhat oxymoronic to write a review of a book that cautions against passion; warns us to be wary of making people think...

How Not to Plan - A Review by Amelia Torode

It's a book that you can dip in and out of, keep it to hand as when you hit a strategic roadblock there's going to be something inside that

How Not to Plan - A Review by Richard Shotton

The book is based on Binet and Carter’s Mythbuster column for AdMap and it covers a glorious breadth of marketing topics: from objective set

How Not to Use How Not to Plan - A Review by Malcolm White

My first planning boss always skewered the ill-thought out, or the just plain wrong, with a piercing ‘bollocks’ or a ‘bullshit’, followed...

How Not to Plan - A Review by Kevin Chesters

Small confession. I was always going to like this book after the opening sentence: “To be honest, we’re not big fans of business books”....

How Not to Plan - A Review by Martin Weigel

When most books about marketing or advertising merely add to the landfill of calorie-free advice and are long copy exercises in self...

How Not to Plan - A Review by Neil Godber

How Not To Plan is a wonderfully illuminating and insightful book that any and everyone working in Planning (and beyond) can find...

How Not to Plan - A Review by Paul Feldwick

Today, we have a better and more soundly based understanding of how to make effective advertising than ever before. And this book, a...