On Friday night the planning world glittered and sparkled with wit, strategic brilliance (and some fabulous outfits).
225 people packed out the Hansom Hall at the St Pancras Renaissance Hotel to cheer on the winners of this year's awards: The year that saw the highest ever number of entries (164) and undoubtedly the highest quality of thinking, showcasing the influence of brilliant strategy.
The Grand Prix was won by Nicola Willison and Vicki Holgate for This Girl Can, to the evident approval of the whole room. This makes Vicki Holgate the only planner ever to have won two APG Grand Prix. Vicki - we salute you!
Golds were won by:
Always - Anna Coscia
British Airways - Jonathan Rigby
Direct Line - Jimmy Elston and Richard Huntington
Guinness - Tim Whirledge, Alex Lewis and Lilian Sor
Three - Martin Beverley, Nick Exford and Samantha Codrington
And you can see all the other winners and pictures from the night here
Planning Innovator Award - Google
Three
Best Performance to the Judges - Denise Williams
Direct Line
Best Insight - Mintel
Royal Navy Engineers
Award for Bold Thinking - Coley Porter Bell
Always
Best Commercial Impact - The Nursery
British Airways
Best Brand Impact - Thinkbox
Direct Line
Award for Precision Planning
World Animal Protection
Best-written Paper
Converse
And the Stephen King Strategy Agency of the Year; awarded at final judging stage to the agency with the most points, went to AMV BBDO.
Congratulations to all the winners, and our heartfelt thanks to all who took part and to everyone who helped and cheered us on.
Sarah Newman
APG Director
