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During the course of 2018 we’ll be doing a number of things to mark this auspicious anniversary.

It seems likely that Planning first opened its doors for business in JWT on the 28th October 1968.

So as that’s a Sunday in 2018 we’re at liberty to celebrate throughout the year and we’ll be

doing just that. As well as marking the Almost Actual Date. Of course.

Here’s a pre-taster of what we have planned and a couple of dates for your diary.

Rated #1 Book in Advertising on Amazon

This a new book that we will be publishing in the spring.  It’s the latest APG Planning handbook and will be an invaluable guide to younger planners and strategists. 


Written by Planning and Effectiveness Legends Les Binet and Sarah Carter, it is a How To guide to the whole process of planning a campaign.It includes key questions to ask at every stage, lots of best practice examples and the marketing and strategic wisdom that underpins the most important planning principles. 

More Information About the Book
Order your Book today

To get a discount when you order 5 books or more, type in the code 'apgbulk20’


​If you would like to order more than 20 copies please contact troubadour via email on quoting the book title and bulk quantity required and they will be able to work out a more preferable shipping rate then if you try and order online through their site.

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We announce this exciting new APG initiative to celebrate 50 years of Planning by investing in tomorrow’s senior strategists and original strategic thinking.

Training Bursaries

Individuals can make an application for funding up to £3,000 in 2018/2019.  They will need to put a proposal to a sub-committee that demonstrates a genuine need for funding over and above (or in place of) training or development that their company could or should offer. They will be required to explain what skills they will learn as a result and how the training will help them develop them as a strategist and hence benefit the community overall.

New Thinking Grants

This is open to individuals or teams who can make an application for funding of up to £5,000. Their proposal will need to outline the scope of their theme or research, the time it will take to be completed, and a fairly precise view of the output (book, chapter, original research etc.) APG will actively encourage joint projects with academia and innovation groups outside of our immediate industry. Applicants will also have to show how the thinking or output will be used and how it will benefit the community as a whole

Devotees of either the British Museum or Radio 4 (or are planners after all) will be familiar with the concept of telling the history of civilisation through a number of exemplar pieces or objects.  We’re working with John Griffiths and Anna Thairs to do for Planning what Neil MacGregor did for the BM. We’ve got a good starter list (and yes they are all objects – even if they are objects that exemplify concepts) find out how to nomintate an object here.

Our other publication for 2018 is a collection of best practice, fact-based marketing wisdom.  With the help of Wiemer Snijders we’ve assembled a cast of the best brains in marketing and communications and asked each of them to write a piece.  The resulting book is an extraordinary collection of brilliant current thinking from the likes of Byron Sharp, Mark Ritson, Helen Edwards, Richard Shotton and many more. The book will be available in the Autumn to coincide with our conference.

Russell is doing a series of interviews with notable and interesting people.  In each podcast he will ask a series of questions – same question each time, to try and elicit some more unusual stories; the ones that don’t get captured in case studies and awards entries.

We’re starting with these four questions and following the conversation where it goes.  You can already hear Nick Kendall, Kate Waters, Lucy Jameson, Katie Mackay-Sinclair, Bogdana Butnar and Bridget Angear.

  1. What's A Piece of Work With A Personal Connection For You?

  2. What's A Piece of Work With An Interesting Backstory?

  3. What's An A Piece of Work You Think Deserves More Attention

  4. What's The Piece of Work Of Which You're Proudest?

The APG celebrates 50 years of Planning in the sunshine and in the excellent company of former APG Chairs, Planning luminaries and a crowd of Planners from all kinds of agencies.  What a delightful bunch of people in every way.

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